Last Price$15.8(2.6%)
Market Cap$709.0M
LTM Rule of 40 (EBIT margin)
5.9%
5Y avg
6.0%
Advertising Agencies industry
median
7.6%
Stock quality & Intrinsic value
6/10
1.6% undervalued
Deluxe Corporation Rule of 40 (EBIT margin)
Annual
Quarterly
LTM
Industry median
Company stand-alone
Crunching data... Almost there!
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 27.3% | 7.6% | 14.6% | 5.7% | 5.7% | 24.4% | 20.2% | 26.8% | 24.7% | 25.5% | 25.9% | 24.2% | 23.2% | 13.6% | 16.0% | 1.9% | 23.0% | 18.2% | 5.3% | 5.8% |
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Deluxe Corporation (DLX) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
Deluxe CorporationDLX
5.9%
(3.2%)
100.0%
2.5%
Median Peer Set
16.6%
6.2%
4.0%
4.9%
QuinStreet, Inc.QNST
68.0%
5.7%
(55.5%)
(5.1%)
Integral Ad Science Holding Corp.IAS
23.5%
11.7%
396.8%
7.1%
Omnicom Group Inc.OMC
21.7%
6.8%
8.0%
9.4%
WPP plcWPP
20.5%
3.4%
(83.8%)
0.7%
Stagwell Inc.STGW
17.7%
12.4%
19,900.0%
0.9%
Magnite, Inc.MGNI
15.5%
7.8%
N/A
3.4%
Ziff Davis, Inc.ZD
11.6%
2.8%
240.4%
4.5%
Cimpress plcCMPR
11.3%
6.9%
N/A
5.3%
The Interpublic Group of Companies, Inc.IPG
9.4%
(1.8%)
(33.2%)
6.4%
Criteo S.A.CRTO
7.6%
(0.8%)
114.7%
5.8%
DLX key stats
USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
% growth | 1,716.3 9.5% | 1,639.7 (4.5%) | 1,606.4 (2.0%) | 1,468.7 (8.6%) | 1,344.2 (8.5%) | 1,402.2 4.3% | 1,417.6 1.1% | 1,514.9 6.9% | 1,584.8 4.6% | 1,674.1 5.6% | 1,772.8 5.9% | 1,849.1 4.3% | 1,965.6 6.3% | 1,998.0 1.6% | 2,008.7 0.5% | 1,790.8 (10.8%) | 2,022.2 12.9% | 2,238.0 10.7% | 2,192.3 (2.0%) | 2,121.8 (3.2%) |
| Cost of Goods Sold (COGS) | 608.4 | 613.3 | 586.6 | 551.7 | 504.8 | 488.4 | 493.4 | 524.4 | 561.1 | 606.3 | 639.2 | 667.3 | 742.1 | 791.7 | 821.1 | 730.8 | 884.3 | 1,032.1 | 1,029.6 | 995.3 |
% margin | 1,107.9 64.6% | 1,026.4 62.6% | 1,019.8 63.5% | 917.0 62.4% | 839.4 62.4% | 913.8 65.2% | 924.2 65.2% | 990.5 65.4% | 1,023.7 64.6% | 1,067.8 63.8% | 1,133.6 63.9% | 1,181.8 63.9% | 1,223.5 62.2% | 1,206.3 60.4% | 1,187.6 59.1% | 1,060.0 59.2% | 1,137.9 56.3% | 1,205.9 53.9% | 1,162.7 53.0% | 1,126.5 53.1% |
| Operating Expenses | 803.1 | 828.1 | 752.3 | 692.9 | 616.5 | 624.3 | 640.2 | 680.2 | 691.4 | 719.2 | 774.9 | 806.0 | 828.8 | 845.6 | 883.5 | 841.6 | 941.0 | 993.3 | 1,014.1 | 934.3 |
| Research & Development Expenses (R&D) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Selling, General & Administrative Expenses (SG&A) | 803.1 | 788.0 | 756.0 | 671.0 | 616.5 | 624.3 | 640.2 | 680.2 | 691.4 | 719.2 | 774.9 | 806.0 | 828.8 | 845.6 | 883.5 | 841.6 | 941.0 | 993.3 | 956.1 | 909.2 |
% margin | 304.8 17.8% | 198.3 12.1% | 267.5 16.7% | 209.2 14.2% | 190.6 14.2% | 281.5 20.1% | 271.1 19.1% | 302.0 19.9% | 317.9 20.1% | 332.6 19.9% | 354.3 20.0% | 368.7 19.9% | 331.2 16.8% | 239.7 12.0% | 311.3 15.5% | 227.6 12.7% | 204.1 10.1% | 169.4 7.6% | 160.8 7.3% | 192.2 9.1% |
| Interest Income | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 34.7 | 23.1 | 55.6 | 94.5 | 0.0 | 0.0 |
| Interest Expense | 0.0 | 0.0 | 0.0 | 50.4 | 46.3 | 44.2 | 47.8 | 46.8 | 38.3 | 36.5 | 20.3 | 22.3 | 21.4 | 27.1 | 34.7 | 23.1 | 55.6 | 94.4 | 125.6 | 123.3 |
| Pre-tax Income | 250.7 | 142.5 | 217.7 | 160.2 | 155.0 | 235.9 | 216.1 | 250.8 | 281.1 | 297.2 | 327.9 | 340.4 | 312.8 | 221.2 | (185.6) | 30.6 | 93.8 | 84.4 | 39.8 | 76.5 |
% effective tax rate | 92.8 37.0% | 42.0 29.5% | 74.1 34.1% | 54.3 33.9% | 55.6 35.9% | 82.6 35.0% | 71.5 33.1% | 80.3 32.0% | 94.4 33.6% | 97.4 32.8% | 109.3 33.3% | 111.0 32.6% | 82.6 26.4% | 65.3 29.5% | 14.3 (7.7%) | 21.7 70.9% | 31.0 33.0% | 18.9 22.4% | 13.6 34.1% | 23.6 30.8% |
% margin | 157.5 9.2% | 101.0 6.2% | 143.5 8.9% | 101.6 6.9% | 99.4 7.4% | 152.6 10.9% | 144.6 10.2% | 170.5 11.3% | 186.7 11.8% | 199.8 11.9% | 218.6 12.3% | 229.4 12.4% | 230.2 11.7% | 155.9 7.8% | (199.9) (10.0%) | 8.8 0.5% | 62.6 3.1% | 65.4 2.9% | 26.1 1.2% | 52.8 2.5% |
| EPS | 3.11 | 1.98 | 2.79 | 1.99 | 1.94 | 2.97 | 2.85 | 3.37 | 3.71 | 4.02 | 4.46 | 4.73 | 4.80 | 3.33 | (4.65) | 0.21 | 1.48 | 1.52 | 0.60 | 1.20 |
| Diluted EPS | 3.09 | 1.96 | 2.76 | 1.97 | 1.94 | 2.96 | 2.80 | 3.32 | 3.65 | 3.96 | 1.20 | 4.65 | 4.72 | 3.32 | (4.65) | 0.21 | 1.45 | 1.50 | 0.59 | 1.18 |
% margin | 304.8 17.8% | 198.3 12.1% | 267.5 16.7% | 274.6 18.7% | 269.1 20.0% | 354.0 25.2% | 337.0 23.8% | 362.0 23.9% | 383.9 24.2% | 399.0 23.8% | 424.9 24.0% | 454.3 24.6% | 456.8 23.2% | 370.8 18.6% | (24.8) (1.2%) | 159.8 8.9% | 368.6 18.2% | 386.5 17.3% | 338.4 15.4% | 365.3 17.2% |
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FAQ
1) What is Deluxe Corporation's Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 5.9%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for Deluxe Corporation have been 12.3% over the past three years, and 6.3% over the past five years.
2) Is Deluxe Corporation's Rule of 40 (EBIT margin) Good?
As of today, Deluxe Corporation's Rule of 40 (EBIT margin) is 5.9%, which is lower than industry median of 7.6%. It indicates that Deluxe Corporation's Rule of 40 (EBIT margin) is Bad.