Last Price$25.7(0.2%)
Market Cap$6,270.1M
LTM Rule of 40 (EBIT margin)
14.3%
5Y avg
90.9%
Beverages - Non-Alcoholic industry
median
14.5%
Stock quality & Intrinsic value
7/10
(0.4%) overvalued
Celsius Holdings, Inc. Rule of 40 (EBIT margin)
Annual
Quarterly
LTM
Industry median
Company stand-alone
Crunching data... Almost there!
| Sep'05 | Sep'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 0.0% | 0.0% | (188.7%) | (132.5%) | (0.5%) | (184.5%) | (40.9%) | 24.7% | 27.2% | 7.2% | 19.7% | 36.5% | 25.2% | 40.9% | 80.0% | 139.1% | 83.8% | 121.9% |
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Celsius Holdings, Inc. (CELH) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
Celsius Holdings, Inc.CELH
14.3%
101.7%
N/A
17.2%
Median Peer Set
20.5%
3.3%
20.4%
9.8%
Coca-Cola Europacific Partners PLCCCEP
44.3%
8.4%
12.9%
9.1%
Monster Beverage CorporationMNST
33.8%
13.1%
38.1%
22.8%
The Coca-Cola CompanyKO
24.1%
2.9%
(0.4%)
22.6%
Coca-Cola FEMSA, S.A.B. de C.V.KOF
23.9%
22.6%
16.4%
8.0%
Keurig Dr Pepper Inc.KDP
20.9%
5.4%
54.5%
14.7%
National Beverage Corp.FIZZ
20.1%
1.6%
24.3%
14.8%
Coca-Cola Consolidated, Inc.COKE
17.0%
3.7%
80.9%
9.2%
PepsiCo, Inc.PEP
14.7%
0.4%
5.9%
10.4%
Embotelladora Andina S.A.AKO-B
14.0%
2.3%
(75.2%)
6.5%
Primo Water CorporationPRMW
(7.4%)
(20.0%)
325.7%
3.7%
CELH key stats
USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
| Sep'05 | Sep'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
% growth | 0.0 0.0% | 1.3 0.0% | 1.6 26.8% | 2.6 57.5% | 5.9 126.6% | 8.3 41.7% | 7.7 (7.6%) | 10.6 38.1% | 14.6 37.7% | 17.2 17.8% | 22.8 32.2% | 36.2 58.9% | 52.6 45.5% | 75.1 42.9% | 130.7 74.0% | 314.3 140.4% | 653.6 108.0% | 1,318.0 101.7% |
| Cost of Goods Sold (COGS) | 0.0 | 0.0 | 1,034.0 | 1.8 | 3.1 | 7.2 | 5.4 | 6.5 | 9.0 | 10.2 | 13.0 | 20.7 | 31.5 | 43.8 | 69.8 | 186.1 | 382.7 | 684.9 |
% margin | 0.0 0.0% | 1.3 100.0% | (1,032.3) (62,763.8%) | 0.8 29.2% | 2.8 47.8% | 1.1 13.2% | 2.3 30.1% | 4.1 38.4% | 5.6 38.3% | 7.0 40.9% | 9.7 42.7% | 15.4 42.7% | 21.1 40.0% | 31.3 41.7% | 61.0 46.6% | 128.2 40.8% | 270.9 41.4% | 633.1 48.0% |
| Operating Expenses | 0.0 | 0.0 | 4.2 | 5.7 | 10.3 | 19.9 | 4.9 | 5.5 | 7.1 | 8.9 | 12.6 | 23.5 | 31.7 | 32.8 | 53.1 | 132.3 | 428.7 | 366.8 |
| Research & Development Expenses (R&D) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.1 | 0.1 | 0.2 | 0.6 | 0.3 | 0.5 | 1.0 | 0.4 | 1.7 |
| Selling, General & Administrative Expenses (SG&A) | 0.0 | 0.0 | 4.2 | 5.7 | 10.3 | 19.9 | 4.9 | 5.5 | 7.1 | 8.9 | 12.6 | 23.5 | 31.7 | 32.8 | 53.1 | 132.3 | 428.7 | 366.8 |
% margin | (0.0) 0.0% | (0.0) (1.0%) | (3.5) (215.5%) | (4.9) (190.0%) | (7.5) (127.0%) | (18.8) (226.1%) | (2.6) (33.4%) | (1.4) (13.4%) | (1.5) (10.5%) | (1.8) (10.6%) | (2.8) (12.5%) | (8.1) (22.3%) | (10.6) (20.2%) | (1.4) (1.9%) | 7.9 6.1% | (4.1) (1.3%) | (157.8) (24.1%) | 266.4 20.2% |
| Interest Income | 0.0 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.4 | 0.4 | 0.3 | 5.5 | 26.6 |
| Interest Expense | (0.0) | 0.0 | 0.2 | 0.4 | 0.3 | 0.4 | 0.0 | 0.0 | 0.5 | 0.3 | 0.2 | 0.2 | 0.2 | 1.4 | 1.0 | 0.0 | 5.3 | 0.0 |
| Pre-tax Income | (0.0) | (0.0) | (3.7) | (5.3) | (7.8) | (19.5) | (2.8) | (1.8) | (2.0) | (2.1) | (3.1) | (8.2) | (11.2) | 10.0 | 8.6 | (4.1) | (152.7) | 291.7 |
% effective tax rate | 0.0 (100.0%) | 0.0 (100.0%) | 3.7 (100.0%) | 5.3 (100.0%) | 7.8 (100.0%) | 0.7 (3.6%) | 0.3 (9.0%) | 0.4 (20.1%) | 0.5 (24.5%) | 0.3 (15.0%) | 0.2 (7.3%) | 0.2 (1.9%) | 0.6 (5.0%) | 0.5 4.7% | 0.1 1.3% | (8.0) 197.0% | 34.6 (22.7%) | 64.9 22.3% |
% margin | (0.0) 0.0% | (0.0) (1.0%) | (3.7) (226.5%) | (5.3) (203.2%) | (7.8) (132.2%) | (19.5) (234.5%) | (2.8) (36.6%) | (1.8) (16.8%) | (2.0) (13.9%) | (2.1) (12.5%) | (3.1) (13.5%) | (8.2) (22.8%) | (11.2) (21.3%) | 10.0 13.3% | 8.5 6.5% | 3.9 1.3% | (187.3) (28.7%) | 226.8 17.2% |
| EPS | (0.05) | (0.00) | (0.25) | (0.27) | (0.34) | (0.37) | (0.05) | (0.03) | (0.03) | (0.02) | (0.03) | (0.06) | (0.07) | 0.05 | 0.04 | 0.02 | (0.83) | 0.79 |
| Diluted EPS | (0.05) | (0.00) | (0.25) | (0.27) | (0.34) | (0.37) | (0.05) | (0.03) | (0.03) | (0.02) | (0.03) | (0.06) | (0.07) | 0.05 | 0.04 | 0.02 | (0.83) | 0.77 |
% margin | (0.0) 0.0% | (0.5) (37.9%) | (3.5) (214.8%) | (4.8) (186.0%) | (7.4) (125.8%) | (19.1) (229.2%) | (2.5) (32.8%) | (1.3) (12.3%) | (1.5) (10.2%) | (1.8) (10.4%) | (2.8) (12.4%) | (8.1) (22.3%) | (11.0) (20.8%) | 12.3 16.3% | 9.5 7.3% | (2.8) (0.9%) | (157.8) (24.1%) | 269.6 20.5% |
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FAQ
1) What is Celsius Holdings, Inc.'s Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 14.3%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for Celsius Holdings, Inc. have been 99.5% over the past three years, and 95.4% over the past five years.
2) Is Celsius Holdings, Inc.'s Rule of 40 (EBIT margin) Good?
As of today, Celsius Holdings, Inc.'s Rule of 40 (EBIT margin) is 14.3%, which is lower than industry median of 14.5%. It indicates that Celsius Holdings, Inc.'s Rule of 40 (EBIT margin) is Bad.