Last Price$82.2(0.3%)
Market Cap$28.4B
LTM Rule of 40 (EBIT margin)
(1.3%)
5Y avg
11.6%
Food Confectioners industry
median
8.0%
Stock quality & Intrinsic value
6/10
(0.3%) overvalued
Kellogg Company Rule of 40 (EBIT margin)
Annual
Quarterly
LTM
Industry median
Company stand-alone
Crunching data... Almost there!
| Dec'05 | Dec'06 | Dec'07 | Jan'09 | Jan'10 | Jan'11 | Dec'11 | Dec'12 | Dec'13 | Jan'15 | Jan'16 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Jan'21 | Jan'22 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 23.1% | 23.4% | 23.8% | 24.1% | 14.0% | 14.6% | 21.4% | 18.6% | 23.4% | 5.6% | 0.8% | 6.9% | 14.4% | 17.4% | 10.5% | 14.2% | 15.3% | 18.7% | (2.9%) | 11.8% |
Overvalued or undervalued?
Check the intrinsic value for K
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Kellogg Company (K) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
Kellogg CompanyK
(1.3%)
(2.8%)
41.0%
10.5%
Median Peer Set
5.7%
1.4%
(7.4%)
7.1%
Afya LimitedAFYA
45.7%
27.5%
6.2%
13.4%
Ambev S.A.ABEV
36.2%
3.6%
(8.7%)
16.1%
The Hershey CompanyHSY
25.3%
0.3%
20.7%
19.8%
Mondelez International, Inc.MDLZ
18.0%
1.2%
(6.0%)
12.7%
Tootsie Roll Industries, Inc.TR
8.0%
(6.0%)
(4.7%)
12.0%
Albertsons Companies, Inc.ACI
3.3%
2.0%
(1.7%)
1.6%
ATA Creativity GlobalAACG
(4.5%)
1.7%
(33.9%)
(15.2%)
Archer-Daniels-Midland CompanyADM
(6.5%)
(8.9%)
(41.5%)
2.1%
Forafric Global PLCAFRI
(19.0%)
5.4%
(34.7%)
(4.1%)
Rocky Mountain Chocolate Factory, Inc.RMCF
(20.4%)
(8.2%)
(25.0%)
(17.4%)
K key stats
USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
| Dec'05 | Dec'06 | Dec'07 | Jan'09 | Jan'10 | Jan'11 | Dec'11 | Dec'12 | Dec'13 | Jan'15 | Jan'16 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Jan'21 | Jan'22 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
% growth | 10,177.2 5.9% | 10,906.7 7.2% | 11,776.0 8.0% | 12,822.0 8.9% | 12,575.0 (1.9%) | 12,397.0 (1.4%) | 13,198.0 6.5% | 14,197.0 7.6% | 14,792.0 4.2% | 14,580.0 (1.4%) | 13,525.0 (7.2%) | 13,014.0 (3.8%) | 12,923.0 (0.7%) | 13,547.0 4.8% | 13,578.0 0.2% | 13,770.0 1.4% | 14,181.0 3.0% | 15,315.0 8.0% | 13,122.0 (14.3%) | 12,749.0 (2.8%) |
| Cost of Goods Sold (COGS) | 5,611.6 | 6,081.5 | 6,597.0 | 7,455.0 | 7,184.0 | 7,108.0 | 7,750.0 | 8,763.0 | 8,689.0 | 9,517.0 | 8,844.0 | 8,259.0 | 7,901.0 | 8,821.0 | 9,197.0 | 9,043.0 | 9,621.0 | 10,700.0 | 8,839.0 | 8,204.0 |
% margin | 4,565.6 44.9% | 4,825.2 44.2% | 5,179.0 44.0% | 5,367.0 41.9% | 5,391.0 42.9% | 5,289.0 42.7% | 5,448.0 41.3% | 5,434.0 38.3% | 6,103.0 41.3% | 5,063.0 34.7% | 4,681.0 34.6% | 4,755.0 36.5% | 5,022.0 38.9% | 4,726.0 34.9% | 4,381.0 32.3% | 4,727.0 34.3% | 4,560.0 32.2% | 4,615.0 30.1% | 4,283.0 32.6% | 4,545.0 35.6% |
| Operating Expenses | 2,815.3 | 3,059.4 | 3,311.0 | 3,414.0 | 3,390.0 | 3,299.0 | 3,472.0 | 3,902.0 | 3,318.0 | 4,134.0 | 4,243.0 | 3,360.0 | 3,100.0 | 2,931.0 | 2,980.0 | 2,966.0 | 2,808.0 | 2,980.0 | 2,778.0 | 2,672.0 |
| Research & Development Expenses (R&D) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 206.0 | 199.0 | 199.0 | 193.0 | 182.0 | 148.0 | 154.0 | 144.0 | 135.0 | 134.0 | 127.0 | 116.0 | 0.0 |
| Selling, General & Administrative Expenses (SG&A) | 2,815.3 | 3,059.4 | 3,311.0 | 3,414.0 | 3,390.0 | 3,299.0 | 3,472.0 | 3,872.0 | 3,266.0 | 4,039.0 | 3,590.0 | 3,360.0 | 3,076.0 | 3,020.0 | 2,980.0 | 2,966.0 | 2,808.0 | 2,980.0 | 2,778.0 | 2,672.0 |
% margin | 1,750.3 17.2% | 1,765.8 16.2% | 1,868.0 15.9% | 1,953.0 15.2% | 2,001.0 15.9% | 1,990.0 16.1% | 1,976.0 15.0% | 1,562.0 11.0% | 2,837.0 19.2% | 1,024.0 7.0% | 1,091.0 8.1% | 1,395.0 10.7% | 1,946.0 15.1% | 1,706.0 12.6% | 1,401.0 10.3% | 1,761.0 12.8% | 1,752.0 12.4% | 1,635.0 10.7% | 1,505.0 11.5% | 1,873.0 14.7% |
| Interest Income | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 6.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 284.0 | 281.0 | 205.0 | 33.0 | 101.0 | 105.0 |
| Interest Expense | 0.0 | 307.0 | 319.0 | 308.0 | 295.0 | 248.0 | 233.0 | 261.0 | 235.0 | 209.0 | 227.0 | 406.0 | 256.0 | 287.0 | 284.0 | 281.0 | 223.0 | 218.0 | 303.0 | 311.0 |
| Pre-tax Income | 1,425.1 | 1,471.6 | 1,547.0 | 1,633.0 | 1,684.0 | 1,742.0 | 1,732.0 | 1,325.0 | 2,606.0 | 825.0 | 773.0 | 927.0 | 1,657.0 | 1,329.0 | 1,305.0 | 1,601.0 | 1,966.0 | 1,197.0 | 1,040.0 | 1,654.0 |
% effective tax rate | 444.7 31.2% | 466.5 31.7% | 444.0 28.7% | 485.0 29.7% | 476.0 28.3% | 502.0 28.8% | 503.0 29.0% | 363.0 27.4% | 792.0 30.4% | 186.0 22.5% | 159.0 20.6% | 233.0 25.1% | 412.0 24.9% | 181.0 13.6% | 321.0 24.6% | 323.0 20.2% | 474.0 24.1% | 244.0 20.4% | 258.0 24.8% | 311.0 18.8% |
% margin | 980.4 9.6% | 1,004.1 9.2% | 1,103.0 9.4% | 1,148.0 9.0% | 1,212.0 9.6% | 1,247.0 10.1% | 1,231.0 9.3% | 961.0 6.8% | 1,807.0 12.2% | 632.0 4.3% | 614.0 4.5% | 694.0 5.3% | 1,269.0 9.8% | 1,336.0 9.9% | 960.0 7.1% | 1,251.0 9.1% | 1,488.0 10.5% | 960.0 6.3% | 951.0 7.2% | 1,343.0 10.5% |
| EPS | 2.38 | 2.53 | 2.79 | 3.01 | 3.17 | 3.32 | 3.40 | 2.68 | 4.98 | 1.76 | 1.74 | 1.98 | 0.75 | 3.85 | 2.82 | 3.65 | 4.36 | 2.82 | 2.78 | 3.92 |
| Diluted EPS | 2.36 | 2.51 | 2.76 | 2.99 | 3.16 | 3.30 | 3.38 | 2.67 | 4.94 | 1.75 | 1.72 | 1.96 | 0.74 | 3.84 | 2.80 | 3.63 | 4.34 | 2.79 | 2.76 | 3.88 |
% margin | 2,117.2 20.8% | 2,131.7 19.5% | 2,238.0 19.0% | 2,316.0 18.1% | 2,383.0 19.0% | 2,417.0 19.5% | 2,336.0 17.7% | 2,042.0 14.4% | 3,686.0 24.9% | 1,865.0 12.8% | 2,030.0 15.0% | 1,805.0 13.9% | 2,278.0 17.6% | 2,319.0 17.1% | 2,090.0 15.4% | 2,251.0 16.3% | 2,049.0 14.4% | 1,640.0 10.7% | 1,757.0 13.4% | 2,332.0 18.3% |
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FAQ
1) What is Kellogg Company's Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is (1.3%), based on the financial report for Dec 28, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for Kellogg Company have been 11.7% over the past three years, and 12.2% over the past five years.
2) Is Kellogg Company's Rule of 40 (EBIT margin) Good?
As of today, Kellogg Company's Rule of 40 (EBIT margin) is (1.3%), which is lower than industry median of 8.0%. It indicates that Kellogg Company's Rule of 40 (EBIT margin) is Bad.