Last Price$156.01.6%
Market Cap$213.0B
LTM Rule of 40 (EBIT margin)
14.7%
5Y avg
21.4%
Beverages - Non-Alcoholic industry
median
14.5%
Stock quality & Intrinsic value
6/10
(0.1%) overvalued
PepsiCo, Inc. Rule of 40 (EBIT margin)
Annual
Quarterly
LTM
Industry median
Company stand-alone
Crunching data... Almost there!
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 29.5% | 26.2% | 30.5% | 25.6% | 18.6% | 48.2% | 29.5% | 12.4% | 16.0% | 14.8% | 7.8% | 15.2% | 17.7% | 17.4% | 19.2% | 19.1% | 27.3% | 22.5% | 19.0% | 14.4% |
Overvalued or undervalued?
Check the intrinsic value for PEP
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PepsiCo, Inc. (PEP) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
PepsiCo, Inc.PEP
14.7%
0.4%
5.9%
10.4%
Median Peer Set
20.5%
4.5%
20.4%
11.9%
Coca-Cola Europacific Partners PLCCCEP
44.3%
8.4%
12.9%
9.1%
Monster Beverage CorporationMNST
33.8%
13.1%
38.1%
22.8%
The Coca-Cola CompanyKO
24.1%
2.9%
(0.4%)
22.6%
Coca-Cola FEMSA, S.A.B. de C.V.KOF
23.9%
22.6%
16.4%
8.0%
Keurig Dr Pepper Inc.KDP
20.9%
5.4%
54.5%
14.7%
National Beverage Corp.FIZZ
20.1%
1.6%
24.3%
14.8%
Coca-Cola Consolidated, Inc.COKE
17.0%
3.7%
80.9%
9.2%
Celsius Holdings, Inc.CELH
14.3%
101.7%
N/A
17.2%
Embotelladora Andina S.A.AKO-B
14.0%
2.3%
(75.2%)
6.5%
Primo Water CorporationPRMW
(7.4%)
(20.0%)
325.7%
3.7%
PEP key stats
USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
% growth | 32,562.0 11.3% | 35,137.0 7.9% | 39,474.0 12.3% | 43,251.0 9.6% | 43,232.0 (0.0%) | 57,838.0 33.8% | 66,504.0 15.0% | 65,492.0 (1.5%) | 66,415.0 1.4% | 66,683.0 0.4% | 63,056.0 (5.4%) | 62,799.0 (0.4%) | 63,525.0 1.2% | 64,661.0 1.8% | 67,161.0 3.9% | 70,372.0 4.8% | 79,468.0 12.9% | 86,403.0 8.7% | 91,471.0 5.9% | 91,854.0 0.4% |
| Cost of Goods Sold (COGS) | 14,176.0 | 15,762.0 | 18,038.0 | 20,351.0 | 20,099.0 | 26,575.0 | 31,593.0 | 31,291.0 | 31,243.0 | 30,884.0 | 28,384.0 | 28,209.0 | 28,785.0 | 29,381.0 | 30,132.0 | 31,797.0 | 36,932.0 | 40,281.0 | 41,881.0 | 41,744.0 |
% margin | 18,386.0 56.5% | 19,375.0 55.1% | 21,436.0 54.3% | 22,900.0 52.9% | 23,133.0 53.5% | 31,263.0 54.1% | 34,911.0 52.5% | 34,201.0 52.2% | 35,172.0 53.0% | 35,799.0 53.7% | 34,672.0 55.0% | 34,590.0 55.1% | 34,740.0 54.7% | 35,280.0 54.6% | 37,029.0 55.1% | 38,575.0 54.8% | 42,536.0 53.5% | 46,122.0 53.4% | 49,590.0 54.2% | 50,110.0 54.6% |
| Operating Expenses | 12,464.0 | 12,936.0 | 14,266.0 | 15,677.0 | 15,089.0 | 22,931.0 | 25,278.0 | 25,089.0 | 25,467.0 | 26,218.0 | 24,960.0 | 24,805.0 | 24,231.0 | 25,170.0 | 26,738.0 | 28,495.0 | 31,089.0 | 34,256.0 | 37,604.0 | 37,223.0 |
| Research & Development Expenses (R&D) | 0.0 | 0.0 | 0.0 | 364.0 | 414.0 | 488.0 | 0.0 | 552.0 | 665.0 | 718.0 | 754.0 | 760.0 | 737.0 | 680.0 | 711.0 | 719.0 | 752.0 | 771.0 | 804.0 | 0.0 |
| Selling, General & Administrative Expenses (SG&A) | 12,314.0 | 12,774.0 | 14,208.0 | 15,901.0 | 15,026.0 | 22,814.0 | 25,145.0 | 24,970.0 | 25,357.0 | 26,126.0 | 24,885.0 | 24,735.0 | 24,231.0 | 25,170.0 | 26,738.0 | 28,495.0 | 30,337.0 | 33,485.0 | 36,677.0 | 37,190.0 |
% margin | 5,922.0 18.2% | 6,439.0 18.3% | 7,170.0 18.2% | 6,935.0 16.0% | 8,044.0 18.6% | 8,332.0 14.4% | 9,633.0 14.5% | 9,112.0 13.9% | 9,705.0 14.6% | 9,581.0 14.4% | 8,353.0 13.2% | 9,785.0 15.6% | 10,509.0 16.5% | 10,110.0 15.6% | 10,291.0 15.3% | 10,080.0 14.3% | 11,447.0 14.4% | 11,866.0 13.7% | 11,986.0 13.1% | 12,887.0 14.0% |
| Interest Income | 0.0 | 173.0 | 125.0 | 41.0 | 67.0 | 68.0 | 57.0 | 91.0 | 97.0 | 85.0 | 59.0 | 110.0 | 244.0 | 306.0 | 200.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Interest Expense | 0.0 | 239.0 | 224.0 | 329.0 | 397.0 | 903.0 | 856.0 | 899.0 | 911.0 | 909.0 | 970.0 | 1,342.0 | 1,151.0 | 1,219.0 | 935.0 | 1,128.0 | 1,863.0 | 939.0 | 819.0 | 919.0 |
| Pre-tax Income | 6,382.0 | 6,989.0 | 7,631.0 | 7,021.0 | 8,079.0 | 8,232.0 | 8,834.0 | 8,304.0 | 8,891.0 | 8,757.0 | 7,442.0 | 8,553.0 | 9,602.0 | 9,189.0 | 9,312.0 | 9,069.0 | 9,821.0 | 10,705.0 | 11,417.0 | 11,946.0 |
% effective tax rate | 2,304.0 36.1% | 1,347.0 19.3% | 1,973.0 25.9% | 1,879.0 26.8% | 2,100.0 26.0% | 1,894.0 23.0% | 2,372.0 26.9% | 2,090.0 25.2% | 2,104.0 23.7% | 2,199.0 25.1% | 1,941.0 26.1% | 2,174.0 25.4% | 4,694.0 48.9% | (3,370.0) (36.7%) | 1,959.0 21.0% | 1,894.0 20.9% | 2,142.0 21.8% | 1,727.0 16.1% | 2,262.0 19.8% | 2,320.0 19.4% |
% margin | 4,078.0 12.5% | 5,642.0 16.1% | 5,658.0 14.3% | 5,142.0 11.9% | 5,946.0 13.8% | 6,320.0 10.9% | 6,443.0 9.7% | 6,178.0 9.4% | 6,740.0 10.1% | 6,513.0 9.8% | 5,452.0 8.6% | 6,329.0 10.1% | 4,857.0 7.6% | 12,515.0 19.4% | 7,314.0 10.9% | 7,120.0 10.1% | 7,618.0 9.6% | 8,910.0 10.3% | 9,074.0 9.9% | 9,578.0 10.4% |
| EPS | 2.43 | 3.42 | 3.48 | 3.31 | 3.80 | 3.97 | 4.12 | 4.00 | 4.41 | 4.38 | 3.77 | 4.43 | 3.42 | 8.84 | 5.23 | 5.14 | 5.51 | 6.46 | 6.59 | 6.98 |
| Diluted EPS | 2.39 | 3.34 | 3.41 | 3.21 | 3.77 | 3.91 | 4.03 | 3.92 | 4.32 | 4.27 | 3.67 | 4.36 | 3.38 | 8.78 | 5.20 | 5.11 | 5.48 | 6.42 | 6.56 | 6.95 |
% margin | 7,230.0 22.2% | 8,634.0 24.6% | 9,281.0 23.5% | 8,893.0 20.6% | 9,905.0 22.9% | 11,529.0 19.9% | 12,509.0 18.8% | 11,851.0 18.1% | 12,363.0 18.6% | 12,037.0 18.1% | 10,637.0 16.9% | 11,738.0 18.7% | 13,205.0 20.8% | 12,941.0 20.0% | 12,936.0 19.3% | 12,880.0 18.3% | 14,274.0 18.0% | 14,248.0 16.5% | 15,215.0 16.6% | 12,887.0 14.0% |
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FAQ
1) What is PepsiCo, Inc.'s Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 14.7%, based on the financial report for Dec 28, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for PepsiCo, Inc. have been 22.4% over the past three years, and 22.5% over the past five years.
2) Is PepsiCo, Inc.'s Rule of 40 (EBIT margin) Good?
As of today, PepsiCo, Inc.'s Rule of 40 (EBIT margin) is 14.7%, which is higher than industry median of 14.5%. It indicates that PepsiCo, Inc.'s Rule of 40 (EBIT margin) is Good.