RCKY
Rocky Brands, Inc. (RCKY)
Last Price$18.90.2%
Market Cap$140.3M
DCF value
$32.6
Undervalued (DCF value)
72.4%
Discount Rate
6.1%
Long-Term Growth Rate
2.5%
Stock quality
6/10
Good

RCKY DCF Model

Free Cash Flow to Firm Model
NOPAT Model
Free Cash Flow to Equity Model
Net Income Model
Millions
Billions
Dec'19 ActualDec'20 ActualDec'21 ActualDec'22 ActualDec'23 ActualDec'24 EstimateDec'25 EstimateDec'26 EstimateDec'27 EstimateDec'28 EstimateDec'29 EstimateDec'30 EstimateDec'31 EstimateDec'32 EstimateDec'33 EstimateDec'34 Terminal
% growth
270.4
7.0%
277.3
2.6%
514.2
85.4%
615.5
19.7%
461.8
(25.0%)
451.1
(2.3%)
464.8
3.0%
485.5
4.5%
506.0
4.2%
526.1
4.0%
545.7
3.7%
564.7
3.5%
582.9
3.2%
600.4
3.0%
616.9
2.7%
632.3
2.5%
17.0
6.3%
27.2
9.8%
24.6
4.8%
31.7
5.2%
35.4
7.7%
38.6
8.6%
39.8
8.6%
41.5
8.6%
43.3
8.6%
45.0
8.6%
46.7
8.6%
48.3
8.6%
49.9
8.6%
51.4
8.6%
52.8
8.6%
54.1
8.6%
NOPAT
% effective tax rate
13.4
5.0%
21.1
7.6%
20.0
3.9%
25.2
4.1%
26.1
5.6%
28.4
6.3%
29.3
6.3%
30.6
6.3%
31.9
6.3%
33.2
6.3%
34.4
6.3%
35.6
6.3%
36.7
6.3%
37.8
6.3%
38.9
6.3%
39.8
6.3%
% of revenue
5.0
1.9%
5.2
1.9%
11.3
2.2%
12.3
2.0%
10.9
2.4%
9.9
2.2%
10.2
2.2%
10.6
2.2%
11.1
2.2%
11.5
2.2%
12.0
2.2%
12.4
2.2%
12.8
2.2%
13.2
2.2%
13.5
2.2%
13.9
2.2%
% of revenue
(7.7)
(2.9%)
(11.7)
(4.2%)
(21.1)
(4.1%)
(6.7)
(1.1%)
(3.9)
(0.8%)
(9.1)
(2.0%)
(9.3)
(2.0%)
(9.8)
(2.0%)
(10.2)
(2.0%)
(10.6)
(2.0%)
(11.0)
(2.0%)
(11.4)
(2.0%)
(11.7)
(2.0%)
(12.1)
(2.0%)
(12.4)
(2.0%)
(12.7)
(2.0%)
(5.5)
(2.0%)
4.3
1.5%
(90.8)
(17.7%)
(16.0)
(2.6%)
51.3
11.1%
(13.8)
(3.0%)
(14.2)
(3.0%)
(14.8)
(3.0%)
(15.4)
(3.0%)
(16.0)
(3.0%)
(16.6)
(3.0%)
(17.2)
(3.0%)
(17.8)
(3.0%)
(18.3)
(3.0%)
(18.8)
(3.0%)
(19.3)
(3.0%)
Free Cash Flow to Firm (FCFF)
% of revenue
5.2
1.9%
18.9
6.8%
(80.5)
(15.7%)
14.8
2.4%
84.4
18.3%
15.5
3.4%
16.0
3.4%
16.7
3.4%
17.4
3.4%
18.1
3.4%
18.7
3.4%
19.4
3.4%
20.0
3.4%
20.6
3.4%
21.2
3.4%
21.7
3.4%
% of FCFF used in calculation
100.0%
80.8%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
Discount period
0.50
1.50
2.50
3.50
4.50
5.50
6.50
7.50
8.50
Discount factor
0.97
0.92
0.86
0.81
0.77
0.72
0.68
0.64
0.61
Discounted FCFF (DFCFF)
12.5
15.3
15.0
14.7
14.4
14.0
13.6
13.2
12.8

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RCKY DCF Value

DCF Value Calculation

as of Mar 11, 2025
Sum of DFCFF
% share of EV
125.6M
30.0%
Terminal Value (TV)
484.3M
Discounted TV
% share of EV
293.0M
70.0%
Total Debt
181.2M
Shares outstanding
7,421.4K
FX rate
1.0
72.4% undervalued

Equity Value Bridge

RCKY DCF Financials

Revenue
$461.8M -> $616.9M 2.9% CAGR
Operating Income
$35.4M -> $52.8M 4.1% CAGR
FCFF
$84.4M -> $21.2M (12.9%) CAGR

RCKY DCF sensitivity

DCF value
Long-term Terminal growth rate
1.5%
2.0%
2.5%
3.0%
3.5%
WACC
5.0%
$35.0
$35.0
$35.0
$35.0
$35.0
5.5%
$34.0
$34.0
$34.0
$34.0
$34.0
6.1%
$32.0
$33.0
$33.0
$33.0
$33.0
6.5%
$27.0
$31.0
$32.0
$32.0
$32.0
7.0%
$22.0
$25.0
$29.0
$31.0
$31.0
DCF value, undervalued / overvalued
Long-term Terminal growth rate
1.5%
2.0%
2.5%
3.0%
3.5%
WACC
5.0%
85.0%
85.0%
85.0%
85.0%
85.0%
5.5%
80.0%
80.0%
80.0%
80.0%
80.0%
6.1%
69.0%
75.0%
75.0%
75.0%
75.0%
6.5%
43.0%
64.0%
69.0%
69.0%
69.0%
7.0%
16.0%
32.0%
53.0%
64.0%
64.0%

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FAQ

What is Rocky Brands, Inc. DCF (discounted cash flow) valuation?

As of Mar 11, 2025, Rocky Brands, Inc.'s Discounted Cash Flow (DCF) valuation estimates its share price at $32.6. This suggests it may be undervalued by 72.4% compared to its current price of around $18.9, using a WACC of 6.1% and growth rates of 2.5%.

What is Rocky Brands, Inc. WACC?

As of Mar 11, 2025, Rocky Brands, Inc.'s Weighted Average Cost of Capital (WACC) is approximately 6.1%.

What is Rocky Brands, Inc. Enterprise Value?

As of Mar 11, 2025, Rocky Brands, Inc.'s Enterprise Value (EV) is approximately $418.6M. This value reflects the company's total market capitalization plus debt, minus cash and cash equivalents, providing a comprehensive measure of its overall value in the market.