Value Sense
RCKY
Rocky Brands, Inc. (RCKY)
Last Price$18.90.2%
Market Cap$140.3M
Intrinsic value score
6/10
Good
Intrinsic value
$42.2
DCF value - $32.6 Relative value - $51.8
Undervalued
123.4%
LTM P/E
10.5x
Peer set median 11.4x
Discount rate
6.1%
RCKY
is 123.4% undervalued
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RCKY Intrinsic value

Key Highlights:
Relative Value vs Current Share Price
As of Mar 11, 2025 RCKY Relative Value is $52.0, which is undervalued by 175.2%, compared to current share price of $18.9.
DCF Value vs Current Share Price
As of Mar 11, 2025 RCKY DCF Value is $32.5, which is undervalued by 72.2%, compared to current share price of $18.9.
Methodology
Price per share, $
RCKY
Intrinsic value$42.2
Undervalued by123.4%
Current share price
18.9
Relative value
52.0
DCF value
32.5

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RCKY Historical Intrinsic Value

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RCKY vs Peer Set: Intrinsic Value Comparison

General

Intrinsic Value

Financials

Company name

Undervaluation/Overvaluation

Revenue growth

EPS growth

Net income margin

Rocky Brands, Inc. logo
Rocky Brands, Inc.RCKY
123.4%
(25.0%)
(49.3%)
2.3%
Median Peer Set
(2.4%)
1.2%
7.3%
NIKE, Inc. logo
NIKE, Inc.NKE
(42.2%)
0.3%
15.0%
11.1%
Deckers Outdoor Corporation logo
Deckers Outdoor CorporationDECK
(35.1%)
18.2%
50.5%
17.7%
Skechers U.S.A., Inc. logo
Skechers U.S.A., Inc.SKX
(32.3%)
12.1%
19.3%
7.1%
Wolverine World Wide, Inc. logo
Wolverine World Wide, Inc.WWW
13.5%
(21.8%)
N/A
2.7%
Weyco Group, Inc. logo
Weyco Group, Inc.WEYS
28.4%
(8.7%)
0.6%
10.4%
Steven Madden, Ltd. logo
Steven Madden, Ltd.SHOO
91.9%
15.2%
1.7%
7.4%
Crocs, Inc. logo
Crocs, Inc.CROX
103.4%
3.5%
23.9%
23.2%
Caleres, Inc. logo
Caleres, Inc.CAL
209.9%
(5.1%)
(3.6%)
5.8%
Vera Bradley, Inc. logo
Vera Bradley, Inc.VRA
416.7%
(5.8%)
N/A
1.7%
Forward Industries, Inc. logo
Forward Industries, Inc.FORD
1,266.1%
(19.3%)
(52.2%)
(6.6%)

Explore more intrinsic value tools hub for RCKY

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Relative Value

FAQ

What is Rocky Brands, Inc. intrinsic value?

As of Mar 11, 2025, Rocky Brands, Inc. Intrinsic Value is $42.2. This suggests it may be undervalued by 123.4% compared to its current price of around $18.9.

What is Rocky Brands, Inc. DCF (discounted cash flow) valuation?

As of Mar 11, 2025, Rocky Brands, Inc.'s Discounted Cash Flow (DCF) valuation estimates its share price at $32.5. This suggests it may be overvalued by 72.2% to its current price of around $18.9, using a discount rate of 6.1% and terminal growth rate of 2.5%.

Is Rocky Brands, Inc. overvalued or undervalued?

Rocky Brands, Inc. is currently considered undervalued based on its Discounted Cash Flow (DCF) valuation and Relative Valuation, which estimates its share price to be $42.2, compared to a market price of around $18.9. This suggests a potential undervaluation of 123.4%.