Last Price$98.3(2.7%)
Market Cap$5,702.2M
LTM Rule of 40 (EBIT margin)
28.4%
5Y avg
52.2%
Apparel - Footwear & Accessories industry
median
4.5%
Stock quality & Intrinsic value
7/10
1.0% undervalued
Crocs, Inc. Rule of 40 (EBIT margin)
Annual
Quarterly
LTM
Industry median
Company stand-alone
Crunching data... Almost there!
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 727.9% | 253.6% | 166.9% | (40.9%) | (18.4%) | 32.5% | 40.4% | 25.2% | 11.5% | 0.1% | (15.6%) | (5.6%) | 0.5% | 12.1% | 23.5% | 28.1% | 96.4% | 77.6% | 37.9% | 28.4% |
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Crocs, Inc. (CROX) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
Crocs, Inc.CROX
28.4%
3.5%
23.9%
23.2%
Median Peer Set
4.5%
(5.5%)
0.3%
6.5%
Deckers Outdoor CorporationDECK
42.9%
18.2%
50.5%
17.7%
Steven Madden, Ltd.SHOO
25.3%
15.2%
1.7%
7.4%
Skechers U.S.A., Inc.SKX
22.2%
12.1%
19.3%
7.1%
NIKE, Inc.NKE
6.3%
0.3%
15.0%
11.1%
Caleres, Inc.CAL
5.0%
(5.1%)
(3.6%)
5.8%
Weyco Group, Inc.WEYS
3.9%
(8.7%)
0.6%
10.4%
Rocky Brands, Inc.RCKY
3.5%
(25.0%)
(49.3%)
2.3%
Wolverine World Wide, Inc.WWW
(17.0%)
(21.8%)
N/A
2.7%
Forward Industries, Inc.FORD
(17.8%)
(19.3%)
(52.2%)
(6.6%)
Vera Bradley, Inc.VRA
(20.9%)
(5.8%)
N/A
1.7%
CROX key stats
USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
% growth | 108.6 703.1% | 354.7 226.7% | 847.4 138.9% | 721.6 (14.8%) | 645.8 (10.5%) | 789.7 22.3% | 1,000.9 26.7% | 1,123.3 12.2% | 1,192.7 6.2% | 1,198.2 0.5% | 1,090.6 (9.0%) | 1,036.3 (5.0%) | 1,023.5 (1.2%) | 1,088.2 6.3% | 1,230.6 13.1% | 1,386.0 12.6% | 2,313.4 66.9% | 3,555.0 53.7% | 3,962.3 11.5% | 4,102.1 3.5% |
| Cost of Goods Sold (COGS) | 47.8 | 154.2 | 349.7 | 486.7 | 337.7 | 365.9 | 464.5 | 515.3 | 569.5 | 607.9 | 579.8 | 536.1 | 506.3 | 528.1 | 613.5 | 636.0 | 893.2 | 1,694.7 | 1,752.3 | 1,691.9 |
% margin | 60.8 56.0% | 200.6 56.5% | 497.6 58.7% | 234.9 32.5% | 308.0 47.7% | 423.8 53.7% | 536.4 53.6% | 608.0 54.1% | 623.2 52.3% | 590.3 49.3% | 510.8 46.8% | 500.2 48.3% | 517.2 50.5% | 560.2 51.5% | 617.1 50.1% | 749.9 54.1% | 1,420.2 61.4% | 1,860.3 52.3% | 2,210.0 55.8% | 2,410.3 58.8% |
| Operating Expenses | 33.9 | 105.2 | 259.9 | 413.7 | 318.4 | 340.0 | 404.8 | 460.4 | 549.2 | 565.7 | 559.1 | 503.2 | 499.9 | 497.2 | 488.4 | 535.8 | 737.2 | 1,009.5 | 1,174.8 | 1,388.3 |
| Research & Development Expenses (R&D) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 12.0 | 15.4 | 16.7 | 14.0 | 11.9 | 13.4 | 14.1 | 11.8 | 10.2 | 13.7 | 0.0 | 0.0 | 0.0 |
| Selling, General & Administrative Expenses (SG&A) | 33.9 | 105.2 | 259.9 | 368.8 | 311.6 | 343.0 | 404.8 | 460.4 | 549.2 | 565.7 | 559.1 | 503.2 | 499.9 | 497.2 | 488.4 | 535.8 | 737.2 | 1,009.5 | 1,163.9 | 1,388.3 |
% margin | 26.9 24.8% | 95.3 26.9% | 237.8 28.1% | (188.3) (26.1%) | (51.2) (7.9%) | 81.0 10.3% | 136.5 13.6% | 146.2 13.0% | 63.1 5.3% | (4.7) (0.4%) | (72.3) (6.6%) | (6.2) (0.6%) | 17.3 1.7% | 62.9 5.8% | 128.6 10.5% | 214.1 15.4% | 683.1 29.5% | 850.8 23.9% | 1,046.5 26.4% | 1,021.9 24.9% |
| Interest Income | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 1.0 | 1.7 | 2.4 | 1.7 | 1.0 | 0.7 | 0.9 | 1.3 | 0.6 | 0.2 | 0.8 | 1.0 | 2.4 | 3.5 |
| Interest Expense | 0.0 | 0.6 | 0.4 | 1.8 | 1.5 | 0.7 | 0.9 | 0.8 | 1.0 | 0.8 | 1.0 | 0.8 | 0.9 | 1.0 | 8.6 | 6.7 | 21.6 | 136.2 | 161.4 | 109.3 |
| Pre-tax Income | 26.3 | 96.6 | 240.3 | (189.5) | (48.6) | 80.8 | 136.7 | 145.5 | 60.0 | (8.5) | (74.7) | (7.2) | 18.2 | 65.2 | 119.3 | 207.0 | 663.8 | 718.5 | 876.3 | 910.6 |
% effective tax rate | 9.3 35.4% | 32.2 33.3% | 72.1 30.0% | (4.4) 2.3% | (6.5) 13.5% | 13.1 16.2% | 23.9 17.5% | 14.2 9.8% | 49.5 82.6% | (3.6) 42.4% | 8.5 (11.3%) | 9.3 (128.7%) | 7.9 43.7% | 14.7 22.6% | (0.2) (0.1%) | (105.9) (51.2%) | (61.8) (9.3%) | 178.3 24.8% | 83.7 9.6% | (39.5) (4.3%) |
% margin | 17.0 15.6% | 64.4 18.2% | 168.2 19.9% | (185.1) (25.6%) | (42.1) (6.5%) | 67.7 8.6% | 112.8 11.3% | 131.3 11.7% | 10.4 0.9% | (4.9) (0.4%) | (83.2) (7.6%) | (16.5) (1.6%) | 10.2 1.0% | 50.4 4.6% | 119.5 9.7% | 312.9 22.6% | 725.7 31.4% | 540.2 15.2% | 792.6 20.0% | 950.1 23.2% |
| EPS | 0.26 | 0.44 | 2.08 | (2.24) | (0.49) | 0.78 | 1.27 | 1.46 | 0.12 | (0.06) | (1.10) | (0.22) | (0.07) | 0.74 | 1.70 | 4.64 | 11.62 | 8.82 | 12.91 | 16.00 |
| Diluted EPS | 0.26 | 0.41 | 2.00 | (2.24) | (0.49) | 0.76 | 1.24 | 1.44 | 0.12 | (0.06) | (1.10) | (0.22) | (0.07) | 0.74 | 1.67 | 4.56 | 11.39 | 8.71 | 12.79 | 15.88 |
% margin | 30.2 27.8% | 103.4 29.1% | 258.7 30.5% | (150.3) (20.8%) | (10.5) (1.6%) | 118.5 15.0% | 174.8 17.5% | 183.1 16.3% | 102.5 8.6% | 29.7 2.5% | (37.8) (3.5%) | 27.7 2.7% | 52.2 5.1% | 95.4 8.8% | 152.2 12.4% | 241.3 17.4% | 717.5 31.0% | 893.9 25.1% | 1,091.9 27.6% | 1,021.9 24.9% |
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FAQ
1) What is Crocs, Inc.'s Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 28.4%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for Crocs, Inc. have been 62.8% over the past three years, and 54.8% over the past five years.
2) Is Crocs, Inc.'s Rule of 40 (EBIT margin) Good?
As of today, Crocs, Inc.'s Rule of 40 (EBIT margin) is 28.4%, which is higher than industry median of 4.5%. It indicates that Crocs, Inc.'s Rule of 40 (EBIT margin) is Good.