Last Price$31.32.0%
Market Cap$37.6B
LTM Rule of 40 (EBIT margin)
6.9%
5Y avg
17.3%
Packaged Foods industry
median
6.6%
Stock quality & Intrinsic value
6/10
3.5% undervalued
The Kraft Heinz Company Rule of 40 (EBIT margin)
Annual
Quarterly
LTM
Industry median
Company stand-alone
Crunching data... Almost there!
| Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Jan'16 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 0.0% | 20.5% | 12.9% | 24.5% | 10.3% | 9.4% | 62.6% | 22.0% | 19.5% | 14.8% | 27.1% | 20.1% | 15.4% | 17.7% | 3.5% |
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The Kraft Heinz Company (KHC) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
The Kraft Heinz CompanyKHC
6.9%
(3.0%)
(2.6%)
10.6%
Median Peer Set
14.3%
(0.9%)
(0.2%)
8.9%
Conagra Brands, Inc.CAG
52.8%
(1.8%)
(49.0%)
2.9%
BellRing Brands, Inc.BRBR
41.5%
19.8%
52.4%
12.3%
Campbell Soup CompanyCPB
17.2%
3.0%
(34.1%)
5.9%
General Mills, Inc.GIS
16.8%
(1.2%)
(0.5%)
12.6%
McCormick & Company, IncorporatedMKC
16.8%
0.9%
15.7%
11.7%
Pilgrim's Pride CorporationPPC
11.9%
(0.6%)
(56.3%)
1.9%
The J. M. Smucker CompanySJM
10.9%
(4.1%)
N/A
9.1%
Lamb Weston Holdings, Inc.LW
10.7%
20.9%
(28.2%)
11.2%
Hormel Foods CorporationHRL
6.6%
(1.6%)
1.4%
6.8%
Ingredion IncorporatedINGR
5.3%
(8.9%)
1.4%
8.7%
KHC key stats
USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
| Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Jan'16 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
% growth | 17,797.0 0.0% | 18,655.0 4.8% | 18,339.0 (1.7%) | 18,218.0 (0.7%) | 18,205.0 (0.1%) | 18,338.0 0.7% | 26,487.0 44.4% | 26,085.0 (1.5%) | 26,259.0 0.7% | 24,977.0 (4.9%) | 26,185.0 4.8% | 26,042.0 (0.5%) | 26,485.0 1.7% | 26,640.0 0.6% | 25,846.0 (3.0%) |
| Cost of Goods Sold (COGS) | 11,777.0 | 12,761.0 | 12,499.0 | 11,395.0 | 13,360.0 | 12,577.0 | 16,901.0 | 16,948.0 | 17,309.0 | 16,830.0 | 17,008.0 | 17,360.0 | 18,363.0 | 17,714.0 | 16,878.0 |
% margin | 6,020.0 33.8% | 5,894.0 31.6% | 5,840.0 31.8% | 6,823.0 37.5% | 4,845.0 26.6% | 5,761.0 31.4% | 9,586.0 36.2% | 9,137.0 35.0% | 8,950.0 34.1% | 8,147.0 32.6% | 9,177.0 35.0% | 8,682.0 33.3% | 8,122.0 30.7% | 8,926.0 33.5% | 8,968.0 34.7% |
| Operating Expenses | 3,063.0 | 2,971.0 | 3,029.0 | 2,124.0 | 2,956.0 | 3,122.0 | 3,444.0 | 3,000.0 | 3,204.0 | 3,178.0 | 3,650.0 | 3,588.0 | 3,575.0 | 4,478.0 | 7,285.0 |
| Research & Development Expenses (R&D) | 0.0 | 0.0 | 0.0 | 94.5 | 58.0 | 105.0 | 120.0 | 93.0 | 109.0 | 112.0 | 119.0 | 140.0 | 127.0 | 147.0 | 0.0 |
| Selling, General & Administrative Expenses (SG&A) | 3,063.0 | 2,973.0 | 3,029.0 | 2,124.0 | 2,956.0 | 3,122.0 | 3,444.0 | 3,000.0 | 3,204.0 | 3,178.0 | 3,650.0 | 3,588.0 | 3,575.0 | 3,745.0 | 3,486.0 |
% margin | 2,965.0 16.7% | 2,923.0 15.7% | 2,670.0 14.6% | 4,591.0 25.2% | 1,890.0 10.4% | 1,594.0 8.7% | 4,820.0 18.2% | 6,137.0 23.5% | 4,946.0 18.8% | 4,927.0 19.7% | 5,823.0 22.2% | 5,389.0 20.7% | 3,634.0 13.7% | 4,572.0 17.2% | 1,683.0 6.5% |
| Interest Income | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 39.0 | 36.0 | 27.0 | 15.0 | 27.0 | 40.0 | 69.0 |
| Interest Expense | 3.0 | 4.0 | 258.0 | 501.0 | 484.0 | 1,321.0 | 1,134.0 | 1,234.0 | 1,288.0 | 1,361.0 | 1,394.0 | 2,047.0 | 921.0 | 912.0 | 912.0 |
| Pre-tax Income | 3,002.0 | 2,969.0 | 2,453.0 | 4,090.0 | 1,406.0 | 1,013.0 | 5,023.0 | 5,530.0 | (11,298.0) | 2,661.0 | 1,030.0 | 1,708.0 | 2,966.0 | 3,633.0 | 856.0 |
% effective tax rate | 1,112.0 37.0% | 1,130.0 38.1% | 811.0 33.1% | 1,375.0 33.6% | 363.0 25.8% | 366.0 36.1% | 1,381.0 27.5% | (5,460.0) (98.7%) | (1,006.0) 8.9% | 728.0 27.4% | 669.0 65.0% | 684.0 40.0% | 598.0 20.2% | 787.0 21.7% | (1,890.0) (220.8%) |
% margin | 1,890.0 10.6% | 1,839.0 9.9% | 1,642.0 9.0% | 2,715.0 14.9% | 1,043.0 5.7% | 634.0 3.5% | 3,632.0 13.7% | 10,999.0 42.2% | (10,292.0) (39.2%) | 1,935.0 7.7% | 356.0 1.4% | 1,012.0 3.9% | 2,363.0 8.9% | 2,855.0 10.7% | 2,744.0 10.6% |
| EPS | 3.20 | 3.00 | 2.77 | 4.55 | 1.75 | (0.34) | 2.84 | 9.03 | (8.44) | 1.58 | 0.29 | 0.83 | 1.93 | 2.33 | 2.27 |
| Diluted EPS | 3.20 | 3.00 | 2.75 | 4.51 | 1.74 | (0.34) | 2.81 | 8.95 | (8.44) | 1.58 | 0.29 | 0.82 | 1.91 | 2.31 | 2.26 |
% margin | 3,354.0 18.8% | 3,337.0 17.9% | 3,119.0 17.0% | 4,699.0 25.8% | 2,274.0 12.5% | 2,835.0 15.5% | 7,490.0 28.3% | 7,787.0 29.9% | (9,060.0) (34.5%) | 5,041.0 20.2% | 3,403.0 13.0% | 4,680.0 18.0% | 4,827.0 18.2% | 5,514.0 20.7% | 2,716.0 10.5% |
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FAQ
1) What is The Kraft Heinz Company's Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 6.9%, based on the financial report for Dec 28, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for The Kraft Heinz Company have been 17.1% over the past three years, and 18.2% over the past five years.
2) Is The Kraft Heinz Company's Rule of 40 (EBIT margin) Good?
As of today, The Kraft Heinz Company's Rule of 40 (EBIT margin) is 6.9%, which is higher than industry median of 6.6%. It indicates that The Kraft Heinz Company's Rule of 40 (EBIT margin) is Good.