Value Sense
RMCF
Rocky Mountain Chocolate Factory, Inc. (RMCF)
Last Price$1.5(1.4%)
Market Cap$11.4M
WACC
9.3%
Cost of Equity
9.0%
Cost of Debt
11.8%
Debt to Equity
11.9%
Beta
0.9
Stock quality
5/10
Good
RMCF
is 296.6% undervalued
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RMCF WACC

Recent WACC calculation

as of Mar 11, 2025
Cost of Equity
% share of Total Capital
9.0%
89.3%
Risk-free rate
4.3%
Beta
1.0
Equity Risk Premium
4.6%
Country risk premium
0.0%
Cost of Debt (after-tax)
% share of Total Capital
11.8%
10.7%
Average Cost of Debt
11.8%
Effective Tax Rate
0.0%
WACC
9.3%

WACC dynamics

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RMCF Cost of Equity

Recent Cost of Equity calculation

as of Mar 11, 2025
Risk-free rate
4.3%
Beta
1.0
Equity risk premium
4.6%
Country risk premium
0.0%
Cost of Equity
9.0%

Cost of Equity dynamics

RMCF vs Peer Set: Discount Rate Comparison

WACC
Cost of Equity

General

Discount rate

financials

Company name

Revenue growth

EPS growth

Net Income margin

Rocky Mountain Chocolate Factory, Inc. logo
Rocky Mountain Chocolate Factory, Inc.RMCF
9.3%
(8.2%)
(25.0%)
(17.4%)
Median Peer Set
6.6%
1.4%
(5.4%)
11.3%
Ambev S.A. logo
Ambev S.A.ABEV
11.1%
3.6%
(8.7%)
16.1%
Afya Limited logo
Afya LimitedAFYA
9.8%
27.5%
6.2%
13.4%
Tootsie Roll Industries, Inc. logo
Tootsie Roll Industries, Inc.TR
7.5%
(6.0%)
(4.7%)
12.0%
Forafric Global PLC logo
Forafric Global PLCAFRI
7.2%
5.4%
(34.7%)
(4.1%)
The Hershey Company logo
The Hershey CompanyHSY
6.6%
0.3%
20.7%
19.8%
ATA Creativity Global logo
ATA Creativity GlobalAACG
6.6%
1.7%
(33.9%)
(15.2%)
Mondelez International, Inc. logo
Mondelez International, Inc.MDLZ
6.4%
1.2%
(6.0%)
12.7%
Kellogg Company logo
Kellogg CompanyK
6.3%
(2.8%)
41.0%
10.5%
Archer-Daniels-Midland Company logo
Archer-Daniels-Midland CompanyADM
5.7%
(8.9%)
(41.5%)
2.1%
Albertsons Companies, Inc. logo
Albertsons Companies, Inc.ACI
3.9%
2.0%
(1.7%)
1.6%

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FAQ

What is Rocky Mountain Chocolate Factory, Inc.'s discount rate as of Mar 11, 2025?

As of Mar 11, 2025, Rocky Mountain Chocolate Factory, Inc.'s discount rate is 9.27%. This rate is determined based on the weighted average cost of capital (WACC) and the cost of equity, factoring in Rocky Mountain Chocolate Factory, Inc.'s capital structure and risk profile.

What is Rocky Mountain Chocolate Factory, Inc.'s weighted average cost of capital (WACC)?

Rocky Mountain Chocolate Factory, Inc.'s WACC as of Mar 11, 2025, is 9.27%. This value is calculated by blending the cost of debt and cost of equity, reflecting the company’s overall cost of financing its operations.

What is Rocky Mountain Chocolate Factory, Inc.'s cost of equity?

Rocky Mountain Chocolate Factory, Inc.'s cost of equity is 9.0%, as of Mar 11, 2025. This is the return that shareholders expect based on the stock's risk level and market conditions, used to calculate the discount rate for valuing future cash flows.