Value Sense
HIMS
Hims & Hers Health, Inc. (HIMS)
Last Price$40.7(9.8%)
Market Cap$9,261.6M
WACC
9.0%
Cost of Equity
9.0%
Cost of Debt
0.0%
Debt to Equity
0.1%
Beta
1.0
Stock quality
7/10
Great
HIMS
is 45.4% overvalued
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HIMS WACC

Recent WACC calculation

as of Mar 03, 2025
Cost of Equity
% share of Total Capital
9.0%
99.9%
Risk-free rate
4.2%
Beta
1.1
Equity Risk Premium
4.6%
Country risk premium
0.0%
Cost of Debt (after-tax)
% share of Total Capital
0.0%
0.1%
Average Cost of Debt
0.0%
Effective Tax Rate
(16.8%)
WACC
9.0%

WACC dynamics

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HIMS Cost of Equity

Recent Cost of Equity calculation

as of Mar 03, 2025
Risk-free rate
4.2%
Beta
1.1
Equity risk premium
4.6%
Country risk premium
0.0%
Cost of Equity
9.0%

Cost of Equity dynamics

HIMS vs Peer Set: Discount Rate Comparison

WACC
Cost of Equity

General

Discount rate

financials

Company name

Revenue growth

EPS growth

Net Income margin

Hims & Hers Health, Inc. logo
Hims & Hers Health, Inc.HIMS
9.0%
65.5%
(65.6%)
(2.7%)
Median Peer Set
6.8%
2.5%
3.8%
9.6%
Coty Inc. logo
Coty Inc.COTY
10.9%
10.2%
(85.0%)
1.5%
e.l.f. Beauty, Inc. logo
e.l.f. Beauty, Inc.ELF
9.9%
76.9%
99.1%
12.5%
Kenvue Inc. logo
Kenvue Inc.KVUE
8.6%
0.1%
(40.0%)
6.7%
The Procter & Gamble Company logo
The Procter & Gamble CompanyPG
6.8%
2.5%
3.8%
17.7%
Church & Dwight Co., Inc. logo
Church & Dwight Co., Inc.CHD
6.8%
4.1%
(22.7%)
9.6%
The Estée Lauder Companies Inc. logo
The Estée Lauder Companies Inc.EL
6.8%
(1.9%)
(61.2%)
2.5%
Colgate-Palmolive Company logo
Colgate-Palmolive CompanyCL
6.6%
3.3%
27.0%
14.4%
Kimberly-Clark Corporation logo
Kimberly-Clark CorporationKMB
6.5%
(1.8%)
45.5%
12.7%
The Clorox Company logo
The Clorox CompanyCLX
6.4%
(4.0%)
86.0%
3.9%

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FAQ

What is Hims & Hers Health, Inc.'s discount rate as of Mar 03, 2025?

As of Mar 03, 2025, Hims & Hers Health, Inc.'s discount rate is 9.03%. This rate is determined based on the weighted average cost of capital (WACC) and the cost of equity, factoring in Hims & Hers Health, Inc.'s capital structure and risk profile.

What is Hims & Hers Health, Inc.'s weighted average cost of capital (WACC)?

Hims & Hers Health, Inc.'s WACC as of Mar 03, 2025, is 9.03%. This value is calculated by blending the cost of debt and cost of equity, reflecting the company’s overall cost of financing its operations.

What is Hims & Hers Health, Inc.'s cost of equity?

Hims & Hers Health, Inc.'s cost of equity is 9.0%, as of Mar 03, 2025. This is the return that shareholders expect based on the stock's risk level and market conditions, used to calculate the discount rate for valuing future cash flows.