Last Price$90.91.2%
Market Cap$99.0B
LTM Rule of 40 (EBIT margin)
32.1%
5Y avg
26.1%
Regulated Electric industry
median
21.9%
Stock quality & Intrinsic value
6/10
(0.3%) overvalued
The Southern Company Rule of 40 (EBIT margin)
Annual
Quarterly
LTM
Industry median
Company stand-alone
Crunching data... Almost there!
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 35.7% | 28.4% | 28.6% | 32.0% | 12.7% | 32.7% | 25.1% | 20.6% | 22.4% | 28.1% | 19.2% | 36.8% | 26.8% | 19.9% | 18.0% | 19.1% | 29.4% | 45.0% | 9.3% | 32.3% |
Overvalued or undervalued?
Check the intrinsic value for SO
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The Southern Company (SO) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
The Southern CompanySO
32.1%
5.8%
10.4%
16.5%
Median Peer Set
19.6%
(3.9%)
6.9%
12.7%
National Grid plcNGG
42.6%
(4.5%)
(71.6%)
11.5%
Duke Energy CorporationDUK
30.6%
1.0%
6.6%
9.8%
American Electric Power Company, Inc.AEP
26.9%
(3.3%)
(5.5%)
11.6%
Exelon CorporationEXC
24.7%
6.0%
4.7%
10.7%
Entergy CorporationETR
20.8%
(11.7%)
106.3%
19.4%
NextEra Energy, Inc.NEE
18.4%
(39.5%)
(38.8%)
26.7%
PG&E CorporationPCG
18.2%
12.7%
19.8%
9.2%
Public Service Enterprise Group IncorporatedPEG
14.4%
14.7%
148.8%
22.8%
Dominion Energy, Inc.D
12.9%
(16.2%)
96.7%
13.9%
Xcel Energy Inc.XEL
12.8%
(5.4%)
7.2%
14.4%
SO key stats
USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
% growth | 13,554.0 13.9% | 14,356.0 5.9% | 15,353.0 6.9% | 17,127.0 11.6% | 15,743.0 (8.1%) | 17,456.0 10.9% | 17,657.0 1.2% | 16,537.0 (6.3%) | 17,087.0 3.3% | 18,499.0 8.3% | 17,527.0 (5.3%) | 19,896.0 13.5% | 23,031.0 15.8% | 23,495.0 2.0% | 21,419.0 (8.8%) | 20,375.0 (4.9%) | 23,113.0 13.4% | 29,279.0 26.7% | 25,253.0 (13.8%) | 26,724.0 5.8% |
| Cost of Goods Sold (COGS) | 5,226.0 | 5,695.0 | 6,371.0 | 7,633.0 | 9,943.0 | 11,272.0 | 10,808.0 | 9,392.0 | 9,828.0 | 11,033.0 | 9,849.0 | 11,224.0 | 12,858.0 | 13,842.0 | 11,792.0 | 10,478.0 | 13,052.0 | 18,458.0 | 13,545.0 | 6,175.0 |
% margin | 8,328.0 61.4% | 8,661.0 60.3% | 8,982.0 58.5% | 9,494.0 55.4% | 5,800.0 36.8% | 6,184.0 35.4% | 6,849.0 38.8% | 7,145.0 43.2% | 7,259.0 42.5% | 7,466.0 40.4% | 7,678.0 43.8% | 8,672.0 43.6% | 10,173.0 44.2% | 9,653.0 41.1% | 9,627.0 44.9% | 9,897.0 48.6% | 10,061.0 43.5% | 10,821.0 37.0% | 11,708.0 46.4% | 20,549.0 76.9% |
| Operating Expenses | 5,366.0 | 5,437.0 | 5,656.0 | 5,988.0 | 2,326.0 | 2,382.0 | 2,618.0 | 2,701.0 | 4,015.0 | 3,793.0 | 3,396.0 | 4,043.0 | 7,622.0 | 5,543.0 | 4,292.0 | 5,077.0 | 6,547.0 | 5,257.0 | 5,882.0 | 19,656.0 |
| Research & Development Expenses (R&D) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Selling, General & Administrative Expenses (SG&A) | 0.0 | 0.0 | 0.0 | 0.0 | 202.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 235.0 | 235.0 | 267.0 | 415.0 | 569.0 | 656.0 | 595.0 | 13,382.0 |
% margin | 2,962.0 21.9% | 3,224.0 22.5% | 3,326.0 21.7% | 3,506.0 20.5% | 3,268.0 20.8% | 3,802.0 21.8% | 4,231.0 24.0% | 4,463.0 27.0% | 3,255.0 19.0% | 3,673.0 19.9% | 4,282.0 24.4% | 4,629.0 23.3% | 2,551.0 11.1% | 4,191.0 17.8% | 5,749.0 26.8% | 4,885.0 24.0% | 3,698.0 16.0% | 5,370.0 18.3% | 5,826.0 23.1% | 7,068.0 26.4% |
| Interest Income | 36.0 | 41.0 | 45.0 | 33.0 | 23.0 | 24.0 | 21.0 | 40.0 | 19.0 | 19.0 | 23.0 | 0.0 | 0.0 | 0.0 | 9.0 | 1,836.0 | 1,852.0 | 2,033.0 | 0.0 | 0.0 |
| Interest Expense | 747.0 | 866.0 | 886.0 | 866.0 | 905.0 | 895.0 | 857.0 | 859.0 | 824.0 | 840.0 | 840.0 | 1,317.0 | 1,694.0 | 1,842.0 | 1,736.0 | 1,821.0 | 1,837.0 | 2,022.0 | 2,446.0 | 2,743.0 |
| Pre-tax Income | 2,186.0 | 2,355.0 | 2,569.0 | 2,657.0 | 2,608.0 | 3,066.0 | 3,487.0 | 3,749.0 | 2,559.0 | 3,035.0 | 3,629.0 | 3,480.0 | 1,068.0 | 2,749.0 | 6,542.0 | 3,496.0 | 2,576.0 | 4,223.0 | 4,345.0 | 5,229.0 |
% effective tax rate | 595.0 27.2% | 781.0 33.2% | 835.0 32.5% | 915.0 34.4% | 898.0 34.4% | 1,026.0 33.5% | 1,219.0 35.0% | 1,334.0 35.6% | 849.0 33.2% | 987.0 32.5% | 1,194.0 32.9% | 951.0 27.3% | 142.0 13.3% | 449.0 16.3% | 1,798.0 27.5% | 393.0 11.2% | 267.0 10.4% | 795.0 18.8% | 496.0 11.4% | 969.0 18.5% |
% margin | 1,591.0 11.7% | 1,573.0 11.0% | 1,734.0 11.3% | 1,807.0 10.6% | 1,708.0 10.8% | 2,040.0 11.7% | 2,268.0 12.8% | 2,415.0 14.6% | 1,710.0 10.0% | 2,031.0 11.0% | 2,421.0 13.8% | 2,493.0 12.5% | 880.0 3.8% | 2,242.0 9.5% | 4,754.0 22.2% | 3,134.0 15.4% | 2,408.0 10.4% | 3,535.0 12.1% | 3,976.0 15.7% | 4,401.0 16.5% |
| EPS | 2.14 | 2.12 | 2.29 | 2.26 | 2.07 | 2.37 | 2.57 | 2.71 | 1.85 | 2.18 | 2.60 | 2.47 | 0.84 | 2.20 | 4.53 | 2.82 | 2.26 | 3.28 | 3.64 | 4.02 |
| Diluted EPS | 2.13 | 2.10 | 2.28 | 2.25 | 2.07 | 2.37 | 2.57 | 2.71 | 1.85 | 2.18 | 2.60 | 2.47 | 0.84 | 2.17 | 4.50 | 2.82 | 2.24 | 3.26 | 3.62 | 3.99 |
% margin | 4,351.0 32.1% | 4,675.0 32.6% | 5,004.0 32.6% | 5,310.0 31.0% | 4,982.0 31.6% | 5,767.0 33.0% | 6,399.0 36.2% | 6,732.0 40.7% | 5,553.0 32.5% | 5,935.0 32.1% | 6,677.0 38.1% | 7,690.0 38.7% | 6,163.0 26.8% | 8,113.0 34.5% | 11,610.0 54.2% | 9,197.0 45.1% | 8,314.0 36.0% | 9,969.0 34.0% | 11,745.0 46.5% | 13,238.0 49.5% |
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FAQ
1) What is The Southern Company's Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 32.1%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for The Southern Company have been 28.3% over the past three years, and 27.4% over the past five years.
2) Is The Southern Company's Rule of 40 (EBIT margin) Good?
As of today, The Southern Company's Rule of 40 (EBIT margin) is 32.1%, which is higher than industry median of 21.9%. It indicates that The Southern Company's Rule of 40 (EBIT margin) is Good.