DEO
Diageo plc (DEO)
Last Price$109.20.3%
Market Cap$61.5B
LTM Rule of 40 (EBIT margin)
48.7%
5Y avg
84.5%
Beverages - Wineries & Distilleries industry median
(2.5%)
Stock quality & Intrinsic value
6/10
0.6% undervalued

Diageo plc Rule of 40 (EBIT margin)

Annual
Quarterly
LTM
Industry median
Company stand-alone
DEO
Consumer Defensive
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Jun'05Jun'06Jun'07Jun'08Jun'09Jun'10Jun'11Jun'12Jun'13Jun'14Jun'15Jun'16Jun'17Jun'18Jun'19Jun'20Jun'21Jun'22Jun'23Jun'24
Rule of 40 (EBIT margin)
1.0%
36.9%
31.9%
35.7%
41.1%
31.4%
27.7%
37.7%
36.2%
16.1%
31.3%
24.1%
44.5%
31.3%
37.2%
9.5%
37.6%
49.9%
37.8%
31.4%
DEO
Key metrics and insights to make informed decisions.
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Diageo plc (DEO) Rule of 40 (EBIT margin) comparison analysis

DEO key stats

USD
GBP
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
Jun'05Jun'06Jun'07Jun'08Jun'09Jun'10Jun'11Jun'12Jun'13Jun'14Jun'15Jun'16Jun'17Jun'18Jun'19Jun'20Jun'21Jun'22Jun'23Jun'24
% growth
12,403.3
(19.8%)
12,915.7
4.1%
14,456.0
11.9%
16,211.1
12.1%
15,046.2
(7.2%)
15,473.0
2.8%
15,803.5
2.1%
17,048.9
7.9%
17,932.3
5.2%
16,685.7
(7.0%)
17,042.2
2.1%
15,555.0
(8.7%)
15,288.2
(1.7%)
16,375.9
7.1%
16,650.6
1.7%
14,808.8
(11.1%)
17,145.6
15.8%
20,564.5
19.9%
20,613.4
0.2%
20,280.6
(1.6%)
Cost of Goods Sold (COGS)4,835.45,196.55,802.96,502.56,290.96,485.16,378.06,747.07,011.16,553.67,265.76,306.55,937.76,239.16,296.95,864.66,783.97,949.38,310.28,006.6
% margin
7,567.9
61.0%
7,719.2
59.8%
8,653.1
59.9%
9,708.6
59.9%
8,755.3
58.2%
8,987.9
58.1%
9,425.5
59.6%
10,301.9
60.4%
10,921.3
60.9%
10,132.1
60.7%
9,776.4
57.4%
9,248.4
59.5%
9,350.5
61.2%
10,136.8
61.9%
10,353.7
62.2%
8,944.3
60.4%
10,361.7
60.4%
12,615.3
61.3%
12,303.2
59.7%
12,274.0
60.5%
Operating Expenses4,365.44,082.84,558.45,091.84,579.64,915.65,298.15,299.15,539.85,728.95,368.15,170.24,835.15,167.45,072.76,251.45,337.76,747.56,723.86,317.6
Research & Development Expenses (R&D)1,881.832.032.934.127.520.60.00.00.00.00.041.541.948.545.342.853.957.263.868.8
Selling, General & Administrative Expenses (SG&A)1,881.82,005.02,245.42,482.82,144.42,245.02,446.22,678.82,802.92,635.12,567.42,317.32,281.22,533.92,642.52,319.92,912.63,621.33,675.14,649.1
3,215.5
25.9%
3,636.3
28.2%
4,172.0
28.9%
4,460.6
27.5%
3,907.4
26.0%
4,072.3
26.3%
4,127.4
26.1%
5,002.8
29.3%
5,381.4
30.0%
4,403.2
26.4%
4,408.3
25.9%
4,214.7
27.1%
4,515.4
29.5%
4,969.4
30.3%
5,230.6
31.4%
2,692.9
18.2%
5,024.0
29.3%
5,867.8
28.5%
5,579.5
27.1%
7,558.7
37.3%
Interest Income241.597.8243.5260.5168.1742.0442.2169.5155.3177.3267.9231.4187.8208.7320.9262.1180.4177.0202.4244.4
Interest Expense503.4407.4641.5839.6976.0730.9631.4807.9812.5754.7854.2697.3582.3550.7654.8719.5667.9668.1956.41,428.3
Pre-tax Income3,575.93,817.84,048.34,194.03,215.83,542.33,753.74,944.24,898.34,409.74,622.64,240.04,515.45,035.45,480.32,574.44,990.35,838.55,704.75,048.9
% effective tax rate
1,112.7
31.1%
322.0
8.4%
1,310.1
32.4%
1,046.0
24.9%
462.2
14.4%
754.7
21.3%
545.6
14.5%
1,644.4
33.3%
829.7
16.9%
727.1
16.5%
734.5
15.9%
735.8
17.4%
928.7
20.6%
802.4
15.9%
1,162.1
21.2%
742.2
28.8%
1,221.3
24.5%
1,396.1
23.9%
1,168.4
20.5%
1,629.9
32.3%
% margin
2,496.6
20.1%
3,394.4
26.3%
2,877.3
19.9%
3,047.8
18.8%
2,593.6
17.2%
2,577.3
16.7%
3,022.0
19.1%
3,076.5
18.0%
3,897.6
21.7%
3,656.6
21.9%
3,752.7
22.0%
3,329.1
21.4%
3,377.4
22.1%
4,068.7
24.8%
4,089.2
24.6%
2,185.4
14.8%
3,581.8
20.9%
5,244.5
25.5%
5,354.2
26.0%
4,874.5
24.0%
EPS0.841.191.061.181.051.041.211.241.551.461.501.321.341.641.700.931.542.261.991.73
Diluted EPS0.841.191.061.181.031.031.211.221.551.451.501.321.341.631.680.931.522.251.981.73
% margin
6,551.8
52.8%
4,415.5
34.2%
4,807.7
33.3%
5,650.8
34.9%
4,967.5
33.0%
4,660.9
30.1%
4,687.3
29.7%
6,164.0
36.2%
6,466.8
36.1%
6,190.9
37.1%
5,525.7
32.4%
4,981.7
32.0%
4,995.0
32.7%
5,622.4
34.3%
5,819.3
34.9%
5,640.3
38.1%
5,652.8
33.0%
6,567.8
31.9%
6,781.6
32.9%
6,810.9
33.6%

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FAQ

1) What is Diageo plc's Rule of 40 (EBIT margin)?

As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 48.7%, based on the financial report for Jun 30, 2024 (Q2’2024). The average annual Rule of 40 (EBIT margin) for Diageo plc have been 102.6% over the past three years, and 88.7% over the past five years.

2) Is Diageo plc's Rule of 40 (EBIT margin) Good?

As of today, Diageo plc's Rule of 40 (EBIT margin) is 48.7%, which is higher than industry median of (2.5%). It indicates that Diageo plc's Rule of 40 (EBIT margin) is Good.

3) How does Diageo plc's Rule of 40 (EBIT margin) compare to its peers?

As of today, Diageo plc's Rule of 40 (EBIT margin) is 48.7%, which is higher than peer median of (3.2%). The list of peers includes NAPA, BF-B, ABEV, STZ, WVVI, MGPI, AACG, VWE, EAST, LQR.