Last Price$158.82.3%
Market Cap$244.8B
LTM Rule of 40 (EBIT margin)
42.2%
5Y avg
42.6%
Tobacco industry
median
22.9%
Stock quality & Intrinsic value
7/10
0.1% undervalued
Philip Morris International Inc. Rule of 40 (EBIT margin)
Annual
Quarterly
LTM
Industry median
Company stand-alone
Crunching data... Almost there!
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 0.0% | 23.9% | (13.8%) | 52.6% | 37.5% | 49.8% | 57.2% | 45.3% | 43.8% | 36.5% | 29.9% | 40.1% | 47.7% | 41.3% | 37.7% | 37.1% | 51.1% | 40.6% | 46.8% | 43.1% |
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Philip Morris International Inc. (PM) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
Philip Morris International Inc.PM
42.2%
7.7%
(8.6%)
18.6%
Median Peer Set
18.6%
(2.4%)
7.9%
6.9%
Ispire Technology Inc.ISPR
57,383.9%
31.4%
145.5%
(9.7%)
RLX Technology Inc.RLX
70.2%
(77.9%)
(65.2%)
43.0%
Altria Group, Inc.MO
52.1%
(0.9%)
44.2%
39.7%
Turning Point Brands, Inc.TPB
30.3%
(2.3%)
260.0%
9.5%
Vector Group Ltd.VGR
22.9%
(1.2%)
15.8%
12.9%
Universal CorporationUVV
14.3%
7.0%
(4.0%)
4.4%
Kaival Brands Innovations Group, Inc.KAVL
(111.1%)
(55.1%)
(62.5%)
(113.9%)
British American Tobacco p.l.c.BTI
(118.6%)
(2.4%)
N/A
11.9%
Greenlane Holdings, Inc.GNLN
(123.1%)
(52.3%)
(96.4%)
(49.2%)
22nd Century Group, Inc.XXII
(213.5%)
(48.2%)
56.5%
(437.1%)
PM key stats
USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
% growth | 45,288.0 0.0% | 48,260.0 6.6% | 22,798.0 (52.8%) | 25,705.0 12.8% | 25,035.0 (2.6%) | 27,208.0 8.7% | 31,097.0 14.3% | 31,377.0 0.9% | 31,217.0 (0.5%) | 29,767.0 (4.6%) | 26,794.0 (10.0%) | 26,685.0 (0.4%) | 28,748.0 7.7% | 29,625.0 3.1% | 29,805.0 0.6% | 28,694.0 (3.7%) | 31,405.0 9.4% | 31,762.0 1.1% | 35,174.0 10.7% | 37,878.0 7.7% |
| Cost of Goods Sold (COGS) | 32,920.0 | 35,619.0 | 8,720.0 | 9,328.0 | 9,022.0 | 9,713.0 | 10,678.0 | 10,373.0 | 10,410.0 | 10,436.0 | 9,365.0 | 9,391.0 | 10,432.0 | 10,758.0 | 10,513.0 | 9,569.0 | 10,030.0 | 11,228.0 | 12,893.0 | 13,329.0 |
% margin | 12,368.0 27.3% | 12,641.0 26.2% | 14,078.0 61.8% | 16,377.0 63.7% | 16,013.0 64.0% | 17,495.0 64.3% | 20,419.0 65.7% | 21,004.0 66.9% | 20,807.0 66.7% | 19,331.0 64.9% | 17,429.0 65.0% | 17,294.0 64.8% | 18,316.0 63.7% | 18,867.0 63.7% | 19,292.0 64.7% | 19,125.0 66.7% | 21,375.0 68.1% | 20,534.0 64.6% | 22,281.0 63.3% | 24,549.0 64.8% |
| Operating Expenses | 4,633.0 | 4,273.0 | 5,049.0 | 6,045.0 | 5,944.0 | 6,248.0 | 6,978.0 | 7,158.0 | 7,314.0 | 7,524.0 | 6,701.0 | 6,385.0 | 6,754.0 | 7,471.0 | 8,701.0 | 7,538.0 | 8,366.0 | 8,175.0 | 10,628.0 | 11,147.0 |
| Research & Development Expenses (R&D) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 415.0 | 449.0 | 433.0 | 423.0 | 429.0 | 453.0 | 383.0 | 465.0 | 495.0 | 617.0 | 642.0 | 709.0 | 0.0 |
| Selling, General & Administrative Expenses (SG&A) | 4,543.0 | 4,574.0 | 5,021.0 | 6,001.0 | 5,870.0 | 6,160.0 | 6,880.0 | 6,961.0 | 6,890.0 | 7,001.0 | 6,656.0 | 6,405.0 | 6,725.0 | 7,449.0 | 8,168.0 | 7,405.0 | 8,299.0 | 7,990.0 | 10,105.0 | 11,147.0 |
% margin | 7,735.0 17.1% | 8,368.0 17.3% | 8,873.0 38.9% | 10,248.0 39.9% | 10,040.0 40.1% | 11,200.0 41.2% | 13,332.0 42.9% | 13,946.0 44.4% | 13,824.0 44.3% | 12,237.0 41.1% | 10,691.0 39.9% | 10,815.0 40.5% | 11,503.0 40.0% | 11,336.0 38.3% | 11,058.0 37.1% | 11,720.0 40.8% | 13,076.0 41.6% | 12,544.0 39.5% | 12,697.0 36.1% | 13,402.0 35.4% |
| Interest Income | 0.0 | 229.0 | 0.0 | 217.0 | 108.0 | 98.0 | 134.0 | 148.0 | 131.0 | 118.0 | 124.0 | 178.0 | 182.0 | 190.0 | 226.0 | 110.0 | 109.0 | 180.0 | 465.0 | 620.0 |
| Interest Expense | 94.0 | 371.0 | 10.0 | 528.0 | 797.0 | 974.0 | 800.0 | 1,007.0 | 1,104.0 | 1,170.0 | 1,132.0 | 891.0 | 914.0 | 665.0 | 570.0 | 728.0 | 737.0 | 768.0 | 1,526.0 | 1,763.0 |
| Pre-tax Income | 7,641.0 | 8,226.0 | 8,863.0 | 9,937.0 | 9,243.0 | 10,324.0 | 12,532.0 | 12,987.0 | 12,520.0 | 10,755.0 | 9,720.0 | 10,018.0 | 10,648.0 | 10,731.0 | 10,021.0 | 10,969.0 | 12,381.0 | 11,771.0 | 10,607.0 | 12,199.0 |
% effective tax rate | 1,835.0 24.0% | 1,829.0 22.2% | 2,564.0 28.9% | 2,787.0 28.0% | 2,691.0 29.1% | 2,826.0 27.4% | 3,653.0 29.1% | 3,833.0 29.5% | 3,670.0 29.3% | 3,097.0 28.8% | 2,688.0 27.7% | 2,768.0 27.6% | 4,307.0 40.4% | 2,445.0 22.8% | 2,293.0 22.9% | 2,377.0 21.7% | 2,671.0 21.6% | 2,244.0 19.1% | 2,339.0 22.1% | 2,380.0 19.5% |
% margin | 5,620.0 12.4% | 6,146.0 12.7% | 6,026.0 26.4% | 6,890.0 26.8% | 6,342.0 25.3% | 7,259.0 26.7% | 8,591.0 27.6% | 8,800.0 28.0% | 8,576.0 27.5% | 7,493.0 25.2% | 6,873.0 25.7% | 6,967.0 26.1% | 6,035.0 21.0% | 7,911.0 26.7% | 7,185.0 24.1% | 8,056.0 28.1% | 9,109.0 29.0% | 9,048.0 28.5% | 7,791.0 22.1% | 7,057.0 18.6% |
| EPS | 2.71 | 2.91 | 2.86 | 3.33 | 3.25 | 3.93 | 4.98 | 5.17 | 5.26 | 4.76 | 4.42 | 4.48 | 3.88 | 5.09 | 4.61 | 5.16 | 5.83 | 5.82 | 5.02 | 4.59 |
| Diluted EPS | 2.69 | 2.91 | 2.86 | 3.32 | 3.24 | 3.92 | 4.98 | 5.17 | 5.26 | 4.76 | 4.42 | 4.48 | 3.88 | 5.09 | 4.61 | 5.16 | 5.83 | 5.81 | 5.02 | 4.58 |
% margin | 8,262.0 18.2% | 9,232.0 19.1% | 9,642.0 42.3% | 11,090.0 43.1% | 10,939.0 43.7% | 12,191.0 44.8% | 14,478.0 46.6% | 14,846.0 47.3% | 14,475.0 46.4% | 12,666.0 42.6% | 11,470.0 42.8% | 11,706.0 43.9% | 12,459.0 43.3% | 12,576.0 42.5% | 11,948.0 40.1% | 12,916.0 45.0% | 14,166.0 45.1% | 13,794.0 43.4% | 13,374.0 38.0% | 15,749.0 41.6% |
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FAQ
1) What is Philip Morris International Inc.'s Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 42.2%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for Philip Morris International Inc. have been 44.3% over the past three years, and 44.7% over the past five years.
2) Is Philip Morris International Inc.'s Rule of 40 (EBIT margin) Good?
As of today, Philip Morris International Inc.'s Rule of 40 (EBIT margin) is 42.2%, which is higher than industry median of 22.9%. It indicates that Philip Morris International Inc.'s Rule of 40 (EBIT margin) is Good.