RLX Technology Inc. Rule of 40 (EBIT margin)
| Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | |
|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 0.0% | 1,072.0% | 146.9% | 150.1% | (17.5%) | (116.6%) |
RLX Technology Inc. (RLX) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
RLX key stats
| Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | |
|---|---|---|---|---|---|---|
% growth | 20.1 0.0% | 224.3 1,017.6% | 553.8 146.9% | 1,320.6 138.5% | 793.9 (39.9%) | 175.8 (77.9%) |
| Cost of Goods Sold (COGS) | 11.1 | 140.2 | 332.3 | 751.5 | 450.7 | 121.0 |
% margin | 9.0 44.7% | 84.1 37.5% | 221.5 40.0% | 569.1 43.1% | 343.2 43.2% | 54.8 31.2% |
| Operating Expenses | 8.6 | 75.9 | 219.6 | 212.9 | 184.8 | 125.0 |
| Research & Development Expenses (R&D) | 0.3 | 4.6 | 43.4 | 27.9 | 47.2 | 24.4 |
| Selling, General & Administrative Expenses (SG&A) | 8.3 | 71.3 | 176.2 | 185.0 | 137.6 | 100.6 |
% margin | 0.3 1.7% | 8.2 3.6% | 1.9 0.3% | 356.3 27.0% | 158.3 19.9% | (70.2) (39.9%) |
| Interest Income | 0.0 | 0.1 | 7.6 | 0.5 | 26.9 | 88.7 |
| Interest Expense | 0.0 | 0.0 | 4.7 | 0.0 | 26.9 | 0.0 |
| Pre-tax Income | 0.3 | 10.7 | 14.9 | 412.2 | 265.0 | 83.6 |
% effective tax rate | 0.4 113.7% | 3.8 35.2% | 33.4 225.1% | 97.9 23.7% | 55.3 20.9% | 7.2 8.6% |
% margin | (0.0) (0.2%) | 6.9 3.1% | (18.6) (3.4%) | 313.8 23.8% | 214.5 27.0% | 75.5 43.0% |
| EPS | (0.00) | 0.00 | (0.01) | 0.22 | 0.16 | 0.06 |
| Diluted EPS | (0.00) | 0.00 | (0.01) | 0.22 | 0.16 | 0.06 |
% margin | 0.3 1.7% | 8.6 3.8% | 1.9 0.3% | 356.3 27.0% | 158.3 19.9% | (56.5) (32.2%) |
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FAQ
1) What is RLX Technology Inc.'s Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 70.2%, based on the financial report for Sep 30, 2024 (Q3’2024). The average annual Rule of 40 (EBIT margin) for RLX Technology Inc. have been 46.3% over the past three years, and 68.2% over the past five years.
2) Is RLX Technology Inc.'s Rule of 40 (EBIT margin) Good?
As of today, RLX Technology Inc.'s Rule of 40 (EBIT margin) is 70.2%, which is higher than industry median of 22.9%. It indicates that RLX Technology Inc.'s Rule of 40 (EBIT margin) is Good.