Last Price$4,946.2(1.4%)
Market Cap$165.7B
LTM Rule of 40 (EBIT margin)
42.9%
5Y avg
40.9%
Travel Services industry
median
29.3%
Stock quality & Intrinsic value
8/10
(0.3%) overvalued
Booking Holdings Inc. Rule of 40 (EBIT margin)
Annual
Quarterly
LTM
Industry median
Company stand-alone
Crunching data... Almost there!
| Dec'04 | Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 0.0% | 9.0% | 22.2% | 35.3% | 49.1% | 44.2% | 57.4% | 73.3% | 55.6% | 64.6% | 60.7% | 44.6% | 43.5% | 53.8% | 51.3% | 39.2% | (23.5%) | 77.8% | 85.8% | 52.3% |
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Booking Holdings Inc. (BKNG) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
Booking Holdings Inc.BKNG
42.9%
25.0%
54.7%
20.1%
Median Peer Set
29.6%
15.3%
5.1%
9.8%
Trip.com Group LimitedTCOM
57.4%
110.8%
355.4%
22.3%
Royal Caribbean Cruises Ltd.RCL
43.7%
18.6%
65.0%
17.5%
MakeMyTrip LimitedMMYT
39.7%
32.0%
N/A
27.7%
Airbnb, Inc.ABNB
34.9%
11.9%
(44.3%)
23.9%
Despegar.com, Corp.DESP
32.6%
31.2%
(90.4%)
3.5%
Norwegian Cruise Line Holdings Ltd.NCLH
26.6%
76.5%
N/A
1.9%
Travel + Leisure Co.TNL
22.9%
3.0%
10.2%
10.6%
Expedia Group, Inc.EXPE
16.8%
6.6%
70.7%
9.0%
Sabre CorporationSABR
13.2%
4.2%
(53.2%)
(9.2%)
Tripadvisor, Inc.TRIP
7.8%
2.6%
1,601.5%
0.3%
BKNG key stats
USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
| Dec'04 | Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
% growth | 914.4 0.0% | 962.7 5.3% | 1,123.1 16.7% | 1,409.4 25.5% | 1,884.8 33.7% | 2,338.2 24.1% | 3,084.9 31.9% | 4,355.6 41.2% | 5,261.0 20.8% | 6,793.3 29.1% | 8,442.0 24.3% | 9,224.0 9.3% | 10,743.0 16.5% | 12,681.1 18.0% | 14,527.0 14.6% | 15,066.0 3.7% | 6,796.0 (54.9%) | 10,958.0 61.2% | 17,090.0 56.0% | 21,365.0 25.0% |
| Cost of Goods Sold (COGS) | 716.2 | 694.8 | 722.0 | 770.0 | 928.8 | 1,077.4 | 1,175.9 | 1,275.7 | 1,177.3 | 1,077.4 | 857.8 | 632.2 | 428.3 | 250.5 | 426.0 | 641.0 | 642.0 | 599.0 | 607.0 | 5.0 |
% margin | 198.2 21.7% | 267.9 27.8% | 401.1 35.7% | 639.4 45.4% | 956.0 50.7% | 1,260.8 53.9% | 1,909.0 61.9% | 3,079.9 70.7% | 4,083.7 77.6% | 5,715.9 84.1% | 7,584.1 89.8% | 8,591.8 93.1% | 10,314.7 96.0% | 12,430.5 98.0% | 14,101.0 97.1% | 14,425.0 95.7% | 6,154.0 90.6% | 10,359.0 94.5% | 16,483.0 96.4% | 21,360.0 100.0% |
| Operating Expenses | 167.7 | 230.3 | 339.0 | 501.5 | 666.5 | 789.9 | 1,122.2 | 1,681.0 | 2,253.9 | 3,303.5 | 4,510.8 | 5,332.9 | 6,467.7 | 7,892.6 | 9,186.0 | 9,721.0 | 6,216.0 | 8,449.0 | 12,187.0 | 15,530.0 |
| Research & Development Expenses (R&D) | 9.2 | 0.0 | 0.0 | 13.8 | 18.0 | 19.1 | 21.0 | 33.8 | 43.7 | 71.9 | 97.5 | 113.6 | 142.4 | 189.3 | 233.0 | 285.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Selling, General & Administrative Expenses (SG&A) | 145.1 | 204.9 | 305.5 | 450.6 | 442.0 | 731.6 | 1,055.4 | 1,593.3 | 2,188.7 | 3,185.5 | 4,303.0 | 5,060.4 | 6,158.5 | 7,529.8 | 8,760.0 | 9,252.0 | 5,758.0 | 8,028.0 | 11,736.0 | 14,366.0 |
% margin | 30.4 3.3% | 35.9 3.7% | 62.0 5.5% | 137.9 9.8% | 289.5 15.4% | 470.8 20.1% | 786.8 25.5% | 1,398.9 32.1% | 1,829.8 34.8% | 2,412.4 35.5% | 3,073.3 36.4% | 3,258.9 35.3% | 2,906.3 27.1% | 4,538.0 35.8% | 5,341.0 36.8% | 5,345.0 35.5% | 2,134.0 31.4% | 1,812.0 16.5% | 5,102.0 29.9% | 5,835.0 27.3% |
| Interest Income | 5.1 | 5.6 | 11.3 | 25.8 | 11.7 | 2.2 | 3.9 | 8.1 | 3.9 | 4.2 | 13.9 | 55.7 | 94.9 | 157.2 | 187.0 | 152.0 | 54.0 | 16.0 | 219.0 | 1,020.0 |
| Interest Expense | 3.7 | 5.1 | 7.1 | 10.4 | 9.4 | 24.1 | 29.9 | 31.7 | 62.1 | 83.3 | 88.4 | 160.2 | 207.9 | 254.0 | 269.0 | 266.0 | 356.0 | 334.0 | 391.0 | 897.0 |
| Pre-tax Income | 31.9 | 35.7 | 65.6 | 150.0 | 295.6 | 442.3 | 746.3 | 1,367.8 | 1,761.9 | 2,296.5 | 2,989.4 | 3,128.3 | 2,713.2 | 4,398.3 | 4,835.0 | 5,958.0 | 567.0 | 1,465.0 | 3,923.0 | 5,481.0 |
% effective tax rate | (0.2) (0.6%) | (156.3) (437.7%) | (12.4) (18.9%) | (12.1) (8.0%) | 98.4 33.3% | (47.2) (10.7%) | 218.1 29.2% | 308.7 22.6% | 337.8 19.2% | 403.7 17.6% | 567.7 19.0% | 577.0 18.4% | 578.3 21.3% | 2,057.6 46.8% | 837.0 17.3% | 1,093.0 18.3% | 508.0 89.6% | 300.0 20.5% | 865.0 22.0% | 1,192.0 21.7% |
% margin | 31.5 3.4% | 192.7 20.0% | 74.5 6.6% | 157.1 11.1% | 193.5 10.3% | 489.5 20.9% | 527.5 17.1% | 1,056.4 24.3% | 1,419.6 27.0% | 1,892.7 27.9% | 2,421.8 28.7% | 2,551.4 27.7% | 2,135.0 19.9% | 2,340.8 18.5% | 3,998.0 27.5% | 4,865.0 32.3% | 59.0 0.9% | 1,165.0 10.6% | 3,058.0 17.9% | 4,289.0 20.1% |
| EPS | 0.78 | 4.87 | 1.88 | 4.13 | 4.64 | 11.54 | 11.00 | 21.27 | 28.48 | 37.17 | 46.30 | 50.09 | 43.14 | 47.78 | 84.26 | 112.92 | 1.44 | 28.39 | 76.70 | 118.68 |
| Diluted EPS | 0.76 | 4.21 | 1.68 | 3.42 | 3.74 | 9.88 | 10.35 | 20.63 | 27.66 | 36.11 | 45.67 | 49.45 | 42.65 | 46.86 | 83.26 | 111.82 | 1.43 | 28.17 | 76.35 | 117.41 |
% margin | 50.0 5.5% | 66.3 6.9% | 99.0 8.8% | 197.9 14.0% | 353.2 18.7% | 504.4 21.6% | 825.3 26.8% | 1,453.3 33.4% | 1,889.1 35.9% | 2,565.1 37.8% | 3,288.0 38.9% | 3,509.0 38.0% | 3,230.3 30.1% | 4,906.0 38.7% | 5,767.0 39.7% | 6,865.0 45.6% | 1,565.0 23.0% | 2,398.0 21.9% | 4,921.0 28.8% | 7,043.0 33.0% |
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FAQ
1) What is Booking Holdings Inc.'s Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 42.9%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for Booking Holdings Inc. have been 63.8% over the past three years, and 43.0% over the past five years.
2) Is Booking Holdings Inc.'s Rule of 40 (EBIT margin) Good?
As of today, Booking Holdings Inc.'s Rule of 40 (EBIT margin) is 42.9%, which is higher than industry median of 29.3%. It indicates that Booking Holdings Inc.'s Rule of 40 (EBIT margin) is Good.