BKNG
Booking Holdings Inc. (BKNG)
Last Price$4,946.2(1.4%)
Market Cap$165.7B
LTM Gross margin
97.9%
5Y avg
86.8%
Travel Services industry median
66.8%
Stock quality & Intrinsic value
8/10
(0.3%) overvalued

Booking Holdings Inc. Gross margin

Annual
Quarterly
LTM
Industry median
Company stand-alone
BKNG
Consumer Cyclical
Crunching data... Almost there!
Dec'04Dec'05Dec'06Dec'07Dec'08Dec'09Dec'10Dec'11Dec'12Dec'13Dec'14Dec'15Dec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23
Gross margin
21.7%
27.8%
35.7%
45.4%
50.7%
53.9%
61.9%
70.7%
77.6%
84.1%
89.8%
93.1%
96.0%
98.0%
97.1%
95.7%
90.6%
94.5%
96.4%
100.0%
BKNG
Key metrics and insights to make informed decisions.
View full analysis
Overvalued or undervalued?
Check the intrinsic value for BKNG and see if it's the right time to invest.
Dive in

Booking Holdings Inc. (BKNG) Gross margin comparison analysis

BKNG key stats

USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
Dec'04Dec'05Dec'06Dec'07Dec'08Dec'09Dec'10Dec'11Dec'12Dec'13Dec'14Dec'15Dec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23
% growth
914.4
0.0%
962.7
5.3%
1,123.1
16.7%
1,409.4
25.5%
1,884.8
33.7%
2,338.2
24.1%
3,084.9
31.9%
4,355.6
41.2%
5,261.0
20.8%
6,793.3
29.1%
8,442.0
24.3%
9,224.0
9.3%
10,743.0
16.5%
12,681.1
18.0%
14,527.0
14.6%
15,066.0
3.7%
6,796.0
(54.9%)
10,958.0
61.2%
17,090.0
56.0%
21,365.0
25.0%
Cost of Goods Sold (COGS)716.2694.8722.0770.0928.81,077.41,175.91,275.71,177.31,077.4857.8632.2428.3250.5426.0641.0642.0599.0607.05.0
% margin
198.2
21.7%
267.9
27.8%
401.1
35.7%
639.4
45.4%
956.0
50.7%
1,260.8
53.9%
1,909.0
61.9%
3,079.9
70.7%
4,083.7
77.6%
5,715.9
84.1%
7,584.1
89.8%
8,591.8
93.1%
10,314.7
96.0%
12,430.5
98.0%
14,101.0
97.1%
14,425.0
95.7%
6,154.0
90.6%
10,359.0
94.5%
16,483.0
96.4%
21,360.0
100.0%
Operating Expenses167.7230.3339.0501.5666.5789.91,122.21,681.02,253.93,303.54,510.85,332.96,467.77,892.69,186.09,721.06,216.08,449.012,187.015,530.0
Research & Development Expenses (R&D)9.20.00.013.818.019.121.033.843.771.997.5113.6142.4189.3233.0285.00.00.00.00.0
Selling, General & Administrative Expenses (SG&A)145.1204.9305.5450.6442.0731.61,055.41,593.32,188.73,185.54,303.05,060.46,158.57,529.88,760.09,252.05,758.08,028.011,736.014,366.0
30.4
3.3%
35.9
3.7%
62.0
5.5%
137.9
9.8%
289.5
15.4%
470.8
20.1%
786.8
25.5%
1,398.9
32.1%
1,829.8
34.8%
2,412.4
35.5%
3,073.3
36.4%
3,258.9
35.3%
2,906.3
27.1%
4,538.0
35.8%
5,341.0
36.8%
5,345.0
35.5%
2,134.0
31.4%
1,812.0
16.5%
5,102.0
29.9%
5,835.0
27.3%
Interest Income5.15.611.325.811.72.23.98.13.94.213.955.794.9157.2187.0152.054.016.0219.01,020.0
Interest Expense3.75.17.110.49.424.129.931.762.183.388.4160.2207.9254.0269.0266.0356.0334.0391.0897.0
Pre-tax Income31.935.765.6150.0295.6442.3746.31,367.81,761.92,296.52,989.43,128.32,713.24,398.34,835.05,958.0567.01,465.03,923.05,481.0
% effective tax rate
(0.2)
(0.6%)
(156.3)
(437.7%)
(12.4)
(18.9%)
(12.1)
(8.0%)
98.4
33.3%
(47.2)
(10.7%)
218.1
29.2%
308.7
22.6%
337.8
19.2%
403.7
17.6%
567.7
19.0%
577.0
18.4%
578.3
21.3%
2,057.6
46.8%
837.0
17.3%
1,093.0
18.3%
508.0
89.6%
300.0
20.5%
865.0
22.0%
1,192.0
21.7%
% margin
31.5
3.4%
192.7
20.0%
74.5
6.6%
157.1
11.1%
193.5
10.3%
489.5
20.9%
527.5
17.1%
1,056.4
24.3%
1,419.6
27.0%
1,892.7
27.9%
2,421.8
28.7%
2,551.4
27.7%
2,135.0
19.9%
2,340.8
18.5%
3,998.0
27.5%
4,865.0
32.3%
59.0
0.9%
1,165.0
10.6%
3,058.0
17.9%
4,289.0
20.1%
EPS0.784.871.884.134.6411.5411.0021.2728.4837.1746.3050.0943.1447.7884.26112.921.4428.3976.70118.68
Diluted EPS0.764.211.683.423.749.8810.3520.6327.6636.1145.6749.4542.6546.8683.26111.821.4328.1776.35117.41
% margin
50.0
5.5%
66.3
6.9%
99.0
8.8%
197.9
14.0%
353.2
18.7%
504.4
21.6%
825.3
26.8%
1,453.3
33.4%
1,889.1
35.9%
2,565.1
37.8%
3,288.0
38.9%
3,509.0
38.0%
3,230.3
30.1%
4,906.0
38.7%
5,767.0
39.7%
6,865.0
45.6%
1,565.0
23.0%
2,398.0
21.9%
4,921.0
28.8%
7,043.0
33.0%

Discover more Stock Ideas

FAQ

1) What is Booking Holdings Inc.'s Gross margin?

As of today, Microsoft Corp's last 12-month Gross margin is 97.9%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Gross margin for Booking Holdings Inc. have been 94.9% over the past three years, and 91.1% over the past five years.

2) Is Booking Holdings Inc.'s Gross margin Good?

As of today, Booking Holdings Inc.'s Gross margin is 97.9%, which is higher than industry median of 66.8%. It indicates that Booking Holdings Inc.'s Gross margin is Good.

3) How does Booking Holdings Inc.'s Gross margin compare to its peers?

As of today, Booking Holdings Inc.'s Gross margin is 97.9%, which is higher than peer median of 64.1%. The list of peers includes TRIP, EXPE, TCOM, ABNB, DESP, MMYT, TNL, RCL, SABR, NCLH.