Value Sense
BKNG
Booking Holdings Inc. (BKNG)
Last Price$4,946.2(1.4%)
Market Cap$165.7B
Intrinsic value score
8/10
Great
Intrinsic value
$3,418.9
DCF value - $3,945.1 Relative value - $2,892.8
Overvalued
30.9%
LTM P/E
28.2x
Peer set median 21.9x
Discount rate
9.7%
BKNG
is 30.9% overvalued
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BKNG Intrinsic value

Key Highlights:
Relative Value vs Current Share Price
As of Mar 03, 2025 BKNG Relative Value is $2,939.5, which is overvalued by 40.6%, compared to current share price of $4,946.2.
DCF Value vs Current Share Price
As of Mar 03, 2025 BKNG DCF Value is $3,960.0, which is overvalued by 19.9%, compared to current share price of $4,946.2.
Methodology
Price per share, $
BKNG
Intrinsic value$3,418.9
Overvalued by30.9%
Current share price
4,946.2
Relative value
2,939.5
DCF value
3,960.0

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BKNG Historical Intrinsic Value

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BKNG vs Peer Set: Intrinsic Value Comparison

General

Intrinsic Value

Financials

Company name

Undervaluation/Overvaluation

Revenue growth

EPS growth

Net income margin

Booking Holdings Inc. logo
Booking Holdings Inc.BKNG
(30.9%)
25.0%
54.7%
20.1%
Median Peer Set
15.3%
5.1%
9.8%
MakeMyTrip Limited logo
MakeMyTrip LimitedMMYT
(79.4%)
32.0%
N/A
27.7%
Airbnb, Inc. logo
Airbnb, Inc.ABNB
(62.4%)
11.9%
(44.3%)
23.9%
Royal Caribbean Cruises Ltd. logo
Royal Caribbean Cruises Ltd.RCL
(39.6%)
18.6%
65.0%
17.5%
Trip.com Group Limited logo
Trip.com Group LimitedTCOM
(11.5%)
110.8%
355.4%
22.3%
Expedia Group, Inc. logo
Expedia Group, Inc.EXPE
(2.2%)
6.6%
70.7%
9.0%
Despegar.com, Corp. logo
Despegar.com, Corp.DESP
16.5%
31.2%
(90.4%)
3.5%
Tripadvisor, Inc. logo
Tripadvisor, Inc.TRIP
91.9%
2.6%
1,601.5%
0.3%
Norwegian Cruise Line Holdings Ltd. logo
Norwegian Cruise Line Holdings Ltd.NCLH
126.7%
76.5%
N/A
1.9%
Sabre Corporation logo
Sabre CorporationSABR
130.1%
4.2%
(53.2%)
(9.2%)
Travel + Leisure Co. logo
Travel + Leisure Co.TNL
255.6%
3.0%
10.2%
10.6%

Explore more intrinsic value tools hub for BKNG

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FAQ

What is Booking Holdings Inc. intrinsic value?

As of Mar 03, 2025, Booking Holdings Inc. Intrinsic Value is $3,418.9. This suggests it may be overvalued by 30.9% compared to its current price of around $4,946.2.

What is Booking Holdings Inc. DCF (discounted cash flow) valuation?

As of Mar 03, 2025, Booking Holdings Inc.'s Discounted Cash Flow (DCF) valuation estimates its share price at $3,960.0. This suggests it may be overvalued by 19.9% to its current price of around $4,946.2, using a discount rate of 9.7% and terminal growth rate of 2.5%.

Is Booking Holdings Inc. overvalued or undervalued?

Booking Holdings Inc. is currently considered overvalued based on its Discounted Cash Flow (DCF) valuation and Relative Valuation, which estimates its share price to be $3,418.9, compared to a market price of around $4,946.2. This suggests a potential overvaluation of 30.9%.