e.l.f. Beauty, Inc. Rule of 40 (EBIT margin)
| Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 0.0% | 45.4% | 30.0% | 29.9% | 8.9% | 16.4% | 15.4% | 30.9% | 59.4% | 91.5% |
e.l.f. Beauty, Inc. (ELF) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
ELF key stats
| Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | |
|---|---|---|---|---|---|---|---|---|---|---|
% growth | 144.9 0.0% | 191.4 32.1% | 229.6 19.9% | 269.9 17.6% | 267.4 (0.9%) | 282.9 5.8% | 318.1 12.5% | 392.2 23.3% | 578.8 47.6% | 1,023.9 76.9% |
| Cost of Goods Sold (COGS) | 78.7 | 91.1 | 97.3 | 105.2 | 104.7 | 101.7 | 111.9 | 140.4 | 188.4 | 299.8 |
% margin | 66.2 45.7% | 100.3 52.4% | 132.2 57.6% | 164.7 61.0% | 162.7 60.9% | 181.1 64.0% | 206.2 64.8% | 251.7 64.2% | 390.4 67.4% | 724.1 70.7% |
| Operating Expenses | 65.7 | 74.8 | 109.2 | 131.4 | 136.6 | 157.2 | 194.2 | 221.9 | 322.3 | 574.4 |
| Research & Development Expenses (R&D) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Selling, General & Administrative Expenses (SG&A) | 56.3 | 74.8 | 109.2 | 131.4 | 136.6 | 157.2 | 194.2 | 221.9 | 322.3 | 574.4 |
% margin | 9.9 6.8% | 25.6 13.4% | 23.1 10.1% | 33.3 12.3% | 26.2 9.8% | 30.0 10.6% | 9.4 3.0% | 29.8 7.6% | 68.1 11.8% | 149.7 14.6% |
| Interest Income | 11.7 | 0.1 | 0.0 | 0.0 | 0.0 | 0.9 | 0.0 | 0.0 | 2.0 | 4.8 |
| Interest Expense | 0.0 | 11.7 | 12.3 | 8.0 | 7.1 | 6.4 | 3.2 | 2.1 | 3.6 | 11.4 |
| Pre-tax Income | (11.2) | 8.7 | 9.8 | 22.5 | 18.0 | 24.1 | 3.7 | 25.4 | 64.1 | 141.0 |
% effective tax rate | 3.0 (26.8%) | 4.3 49.8% | 4.5 45.9% | (11.0) (49.0%) | 2.4 13.5% | 6.2 25.7% | (2.5) (68.9%) | 3.7 14.4% | 2.5 4.0% | 13.3 9.5% |
% margin | (19.6) (13.5%) | 4.4 2.3% | 5.3 2.3% | 33.5 12.4% | 15.5 5.8% | 17.9 6.3% | 6.2 2.0% | 21.8 5.6% | 61.5 10.6% | 127.7 12.5% |
| EPS | (709.37) | (1.14) | (39.47) | 0.74 | 0.33 | 0.37 | 0.13 | 0.43 | 1.17 | 2.33 |
| Diluted EPS | (709.35) | (1.14) | (39.47) | 0.68 | 0.32 | 0.35 | 0.12 | 0.41 | 1.11 | 2.21 |
% margin | 17.9 12.3% | 30.7 16.0% | 35.2 15.3% | 45.0 16.7% | 42.9 16.0% | 53.3 18.9% | 32.1 10.1% | 54.6 13.9% | 89.9 15.5% | 188.3 18.4% |
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FAQ
1) What is e.l.f. Beauty, Inc.'s Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 56.3%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for e.l.f. Beauty, Inc. have been 56.3% over the past three years, and 46.3% over the past five years.
2) Is e.l.f. Beauty, Inc.'s Rule of 40 (EBIT margin) Good?
As of today, e.l.f. Beauty, Inc.'s Rule of 40 (EBIT margin) is 56.3%, which is higher than industry median of 13.1%. It indicates that e.l.f. Beauty, Inc.'s Rule of 40 (EBIT margin) is Good.