GreenTree Hospitality Group Ltd. Rule of 40 (EBIT margin)
| Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | |
|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 0.0% | 50.3% | 69.9% | 78.1% | 61.7% | 19.5% | 49.7% | (68.0%) | 92.8% |
GreenTree Hospitality Group Ltd. (GHG) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
GHG key stats
| Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | |
|---|---|---|---|---|---|---|---|---|---|
% growth | 101.0 0.0% | 97.6 (3.4%) | 115.1 18.0% | 143.0 24.2% | 158.1 10.5% | 134.8 (14.7%) | 186.9 38.6% | 140.7 (24.7%) | 229.9 63.4% |
| Cost of Goods Sold (COGS) | 42.1 | 36.2 | 34.6 | 42.5 | 49.1 | 56.9 | 101.0 | 88.4 | 133.9 |
% margin | 58.9 58.4% | 61.4 62.9% | 80.6 70.0% | 100.5 70.3% | 109.0 69.0% | 77.9 57.8% | 86.0 46.0% | 52.3 37.2% | 96.1 41.8% |
| Operating Expenses | 13.1 | 14.4 | 23.2 | 19.5 | 36.0 | 31.6 | 48.5 | 117.4 | 48.6 |
| Research & Development Expenses (R&D) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Selling, General & Administrative Expenses (SG&A) | 14.2 | 15.7 | 24.7 | 22.0 | 39.1 | 35.9 | 51.9 | 119.8 | 50.8 |
% margin | 45.8 45.3% | 47.0 48.2% | 57.3 49.8% | 81.0 56.6% | 73.0 46.2% | 46.3 34.3% | 37.5 20.0% | (65.2) (46.3%) | 47.4 20.6% |
| Interest Income | 3.1 | 3.3 | 3.9 | 7.5 | 9.6 | 10.6 | 9.3 | 7.1 | 5.8 |
| Interest Expense | 0.0 | 0.0 | 0.2 | 0.1 | 0.4 | 0.5 | 2.0 | 3.8 | 2.0 |
| Pre-tax Income | 53.0 | 54.3 | 69.9 | 85.1 | 90.6 | 51.4 | 48.5 | (67.5) | 53.5 |
% effective tax rate | 12.7 24.1% | 12.6 23.3% | 27.6 39.5% | 24.2 28.5% | 27.4 30.3% | 16.0 31.2% | 16.3 33.7% | (6.9) 10.1% | 16.7 31.3% |
% margin | 37.5 37.1% | 40.1 41.1% | 42.2 36.7% | 59.6 41.7% | 64.1 40.5% | 37.9 28.1% | 32.8 17.5% | (60.7) (43.1%) | 38.1 16.6% |
| EPS | 0.18 | 0.20 | 0.40 | 0.60 | 0.63 | 0.37 | 0.32 | (0.59) | 0.37 |
| Diluted EPS | 0.18 | 0.20 | 0.40 | 0.60 | 0.63 | 0.37 | 0.32 | (0.59) | 0.37 |
% margin | 53.5 53.0% | 52.4 53.7% | 64.3 55.8% | 84.5 59.1% | 79.4 50.2% | 55.8 41.4% | 51.2 27.4% | (52.2) (37.1%) | 72.2 31.4% |
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FAQ
1) What is GreenTree Hospitality Group Ltd.'s Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 12.7%, based on the financial report for Sep 30, 2024 (Q3’2024). The average annual Rule of 40 (EBIT margin) for GreenTree Hospitality Group Ltd. have been 22.1% over the past three years, and 28.9% over the past five years.
2) Is GreenTree Hospitality Group Ltd.'s Rule of 40 (EBIT margin) Good?
As of today, GreenTree Hospitality Group Ltd.'s Rule of 40 (EBIT margin) is 12.7%, which is lower than industry median of 25.6%. It indicates that GreenTree Hospitality Group Ltd.'s Rule of 40 (EBIT margin) is Bad.