INTU
Intuit Inc. (INTU)
Last Price$601.1(2.1%)
Market Cap$172.0B
LTM Rule of 40 (EBIT margin)
36.0%
5Y avg
42.9%
Software - Application industry median
3.8%
Stock quality & Intrinsic value
7/10
0.0% undervalued

Intuit Inc. Rule of 40 (EBIT margin)

Annual
Quarterly
LTM
Industry median
Company stand-alone
INTU
Technology
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Jul'05Jul'06Jul'07Jul'08Jul'09Jul'10Jul'11Jul'12Jul'13Jul'14Jul'15Jul'16Jul'17Jul'18Jul'19Jul'20Jul'21Jul'22Jul'23Jul'24
Rule of 40 (EBIT margin)
34.8%
38.8%
38.0%
36.2%
24.9%
33.5%
37.6%
36.1%
30.0%
36.8%
10.6%
38.4%
37.2%
40.3%
41.1%
41.5%
51.4%
52.3%
34.8%
35.6%
INTU
Key metrics and insights to make informed decisions.
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Intuit Inc. (INTU) Rule of 40 (EBIT margin) comparison analysis

INTU key stats

USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
Jul'05Jul'06Jul'07Jul'08Jul'09Jul'10Jul'11Jul'12Jul'13Jul'14Jul'15Jul'16Jul'17Jul'18Jul'19Jul'20Jul'21Jul'22Jul'23Jul'24
% growth
2,037.7
9.1%
2,342.3
14.9%
2,672.9
14.1%
3,075.0
15.0%
3,182.5
3.5%
3,455.0
8.6%
3,851.0
11.5%
4,151.0
7.8%
4,171.0
0.5%
4,506.0
8.0%
4,192.0
(7.0%)
4,694.0
12.0%
5,177.0
10.3%
5,964.0
15.2%
6,784.0
13.7%
7,679.0
13.2%
9,633.0
25.4%
12,726.0
32.1%
14,368.0
12.9%
16,285.0
13.3%
Cost of Goods Sold (COGS)372.7426.2509.4624.3615.7604.0654.0760.0577.0668.0725.0752.0809.0977.01,167.01,378.01,683.02,406.03,143.03,465.0
% margin
1,665.1
81.7%
1,916.1
81.8%
2,163.5
80.9%
2,450.7
79.7%
2,566.8
80.7%
2,851.0
82.5%
3,197.0
83.0%
3,391.0
81.7%
3,594.0
86.2%
3,838.0
85.2%
3,467.0
82.7%
3,942.0
84.0%
4,368.0
84.4%
4,987.0
83.6%
5,617.0
82.8%
6,301.0
82.1%
7,950.0
82.5%
10,320.0
81.1%
11,225.0
78.1%
12,820.0
78.7%
Operating Expenses1,124.41,343.21,506.01,764.41,842.71,988.02,160.02,214.02,361.02,540.02,581.02,700.02,973.03,490.03,763.04,125.05,450.07,749.08,084.09,190.0
Research & Development Expenses (R&D)305.2399.0472.5605.8566.2573.0634.0669.0685.0758.0798.0881.0998.01,186.01,233.01,392.01,678.02,347.02,539.02,754.0
Selling, General & Administrative Expenses (SG&A)808.9934.31,033.51,154.61,215.31,324.01,465.01,506.01,641.01,762.01,771.01,807.01,973.02,298.02,524.02,727.03,626.04,986.05,062.05,730.0
524.1
25.7%
559.5
23.9%
637.6
23.9%
650.8
21.2%
682.1
21.4%
863.0
25.0%
1,007.0
26.1%
1,177.0
28.4%
1,233.0
29.6%
1,298.0
28.8%
738.0
17.6%
1,242.0
26.5%
1,395.0
26.9%
1,497.0
25.1%
1,854.0
27.3%
2,176.0
28.3%
2,500.0
26.0%
2,571.0
20.2%
3,141.0
21.9%
3,630.0
22.3%
Interest Income0.00.045.039.021.513.019.024.07.031.01.00.03.026.042.036.085.052.096.0147.0
Interest Expense0.00.027.152.051.261.060.050.030.031.027.039.031.020.015.014.029.081.0248.0251.0
Pre-tax Income556.1610.2696.4698.0653.4815.0966.01,151.01,210.01,298.0712.01,203.01,367.01,503.01,881.02,198.02,556.02,542.02,989.03,550.0
% effective tax rate
181.1
32.6%
232.1
38.0%
251.6
36.1%
245.6
35.2%
205.2
31.4%
276.0
33.9%
332.0
34.4%
384.0
33.4%
387.0
32.0%
447.0
34.4%
299.0
42.0%
397.0
33.0%
396.0
29.0%
292.0
19.4%
324.0
17.2%
372.0
16.9%
494.0
19.3%
476.0
18.7%
605.0
20.2%
587.0
16.5%
% margin
381.6
18.7%
417.0
17.8%
440.0
16.5%
476.8
15.5%
447.0
14.0%
574.0
16.6%
634.0
16.5%
792.0
19.1%
858.0
20.6%
897.0
19.9%
365.0
8.7%
979.0
20.9%
971.0
18.8%
1,211.0
20.3%
1,557.0
23.0%
1,826.0
23.8%
2,062.0
21.4%
2,066.0
16.2%
2,384.0
16.6%
2,963.0
18.2%
EPS1.031.201.281.451.391.822.062.672.893.181.303.733.834.735.997.007.647.388.4810.58
Diluted EPS1.011.161.241.411.351.772.002.602.833.121.283.693.784.645.906.927.557.278.4210.43
% margin
670.4
32.9%
692.1
29.5%
858.2
32.1%
966.7
31.4%
979.3
30.8%
1,132.0
32.8%
1,297.0
33.7%
1,430.0
34.4%
1,472.0
35.3%
1,528.0
33.9%
970.0
23.1%
1,480.0
31.5%
1,634.0
31.6%
1,839.0
30.8%
2,121.0
31.3%
2,430.0
31.6%
2,948.0
30.6%
3,369.0
26.5%
4,043.0
28.1%
4,581.0
28.1%

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FAQ

1) What is Intuit Inc.'s Rule of 40 (EBIT margin)?

As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 36.0%, based on the financial report for Jan 31, 2025 (Q1’2025). The average annual Rule of 40 (EBIT margin) for Intuit Inc. have been 44.0% over the past three years, and 45.0% over the past five years.

2) Is Intuit Inc.'s Rule of 40 (EBIT margin) Good?

As of today, Intuit Inc.'s Rule of 40 (EBIT margin) is 36.0%, which is higher than industry median of 3.8%. It indicates that Intuit Inc.'s Rule of 40 (EBIT margin) is Good.

3) How does Intuit Inc.'s Rule of 40 (EBIT margin) compare to its peers?

As of today, Intuit Inc.'s Rule of 40 (EBIT margin) is 36.0%, which is higher than peer median of 31.3%. The list of peers includes COIN, APP, CDNS, SHOP, NOW, CRM, SAP, UBER, WDAY, MSTR.