Last Price$910.3(2.1%)
Market Cap$189.8B
LTM Rule of 40 (EBIT margin)
34.9%
5Y avg
33.1%
Software - Application industry
median
3.8%
Stock quality & Intrinsic value
7/10
(0.7%) overvalued
ServiceNow, Inc. Rule of 40 (EBIT margin)
Annual
Quarterly
LTM
Industry median
Company stand-alone
Crunching data... Almost there!
| Jun'07 | Jun'08 | Jun'09 | Jun'10 | Jun'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 0.0% | 296.1% | 88.7% | 59.4% | 125.2% | 147.6% | 58.6% | 38.5% | 30.8% | 7.9% | 33.8% | 33.3% | 35.5% | 35.0% | 34.8% | 27.8% | 32.3% | 34.9% |
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ServiceNow, Inc. (NOW) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
ServiceNow, Inc.NOW
34.9%
22.4%
(18.4%)
13.0%
Median Peer Set
31.9%
15.0%
46.2%
19.3%
Coinbase Global, Inc.COIN
137.5%
111.2%
2,507.5%
39.3%
AppLovin CorporationAPP
83.3%
16.5%
N/A
10.9%
Cadence Design Systems, Inc.CDNS
42.7%
13.5%
0.8%
22.7%
Shopify Inc.SHOP
37.9%
25.8%
1,470.0%
22.7%
Intuit Inc.INTU
36.0%
13.3%
24.8%
18.2%
Salesforce, Inc.CRM
27.7%
11.2%
1,923.8%
11.9%
SAP SESAP
26.7%
3.7%
67.5%
19.7%
Uber Technologies, Inc.UBER
24.7%
18.0%
423.3%
22.4%
Workday, Inc.WDAY
21.3%
16.8%
N/A
19.0%
MicroStrategy IncorporatedMSTR
(326.2%)
(6.6%)
N/A
(251.7%)
NOW key stats
USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
| Jun'07 | Jun'08 | Jun'09 | Jun'10 | Jun'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
% growth | 1.9 0.0% | 8.8 363.2% | 19.3 119.3% | 43.3 124.5% | 92.6 113.8% | 243.7 163.1% | 424.7 74.2% | 682.6 60.7% | 1,005.5 47.3% | 1,390.5 38.3% | 1,933.0 39.0% | 2,608.8 35.0% | 3,460.4 32.6% | 4,519.5 30.6% | 5,896.0 30.5% | 7,245.0 22.9% | 8,971.0 23.8% | 10,984.0 22.4% |
| Cost of Goods Sold (COGS) | 0.7 | 4.6 | 7.9 | 16.2 | 31.6 | 104.0 | 155.3 | 248.8 | 329.4 | 398.7 | 499.8 | 622.7 | 796.6 | 987.1 | 1,353.0 | 1,573.0 | 1,921.0 | 2,287.0 |
% margin | 1.2 63.2% | 4.2 47.7% | 11.4 59.1% | 27.1 62.6% | 61.1 65.9% | 139.7 57.3% | 269.4 63.4% | 433.8 63.6% | 676.1 67.2% | 991.8 71.3% | 1,433.3 74.1% | 1,986.2 76.1% | 2,663.8 77.0% | 3,532.4 78.2% | 4,543.0 77.1% | 5,672.0 78.3% | 7,050.0 78.6% | 8,697.0 79.2% |
| Operating Expenses | 5.3 | 10.0 | 17.2 | 55.3 | 50.5 | 177.3 | 335.7 | 585.6 | 842.4 | 1,144.6 | 1,534.7 | 2,028.6 | 2,621.7 | 3,333.5 | 4,286.0 | 5,317.0 | 6,288.0 | 7,333.0 |
| Research & Development Expenses (R&D) | 2.7 | 2.1 | 2.4 | 7.2 | 7.0 | 39.3 | 78.7 | 148.3 | 217.4 | 285.2 | 377.5 | 529.5 | 748.4 | 1,024.3 | 1,397.0 | 1,768.0 | 2,124.0 | 2,543.0 |
| Selling, General & Administrative Expenses (SG&A) | 2.7 | 8.0 | 14.9 | 48.1 | 43.5 | 138.0 | 257.0 | 437.4 | 625.0 | 859.4 | 1,157.2 | 1,499.1 | 1,873.3 | 2,309.2 | 2,889.0 | 3,549.0 | 4,164.0 | 4,790.0 |
% margin | (4.1) (215.8%) | (5.9) (67.0%) | (5.9) (30.6%) | (28.2) (65.1%) | 10.6 11.4% | (37.6) (15.4%) | (66.3) (15.6%) | (151.8) (22.2%) | (166.4) (16.5%) | (422.8) (30.4%) | (101.4) (5.2%) | (42.4) (1.6%) | 100.5 2.9% | 198.9 4.4% | 257.0 4.4% | 355.0 4.9% | 762.0 8.5% | 1,364.0 12.4% |
| Interest Income | 0.0 | 0.0 | 0.0 | 0.6 | 0.0 | 1.6 | 0.9 | 1.4 | 4.7 | 6.0 | 5.8 | 56.1 | 58.3 | 39.5 | 20.0 | 82.0 | 302.0 | 419.0 |
| Interest Expense | 0.2 | 0.0 | 1.2 | 1.2 | 0.0 | 1.6 | 4.9 | 23.7 | 26.6 | 33.3 | 53.4 | 52.7 | 33.3 | 32.7 | 28.0 | 27.0 | 24.0 | 23.0 |
| Pre-tax Income | (4.0) | (5.9) | (5.9) | (29.4) | 11.2 | (36.0) | (71.2) | (175.5) | (193.0) | (450.1) | (149.0) | (39.0) | 67.2 | 149.2 | 249.0 | 399.0 | 1,008.0 | 1,738.0 |
% effective tax rate | (0.3) 7.5% | 0.0 0.0% | 0.0 0.0% | 0.3 (1.0%) | 1.3 12.0% | 1.4 (3.8%) | 2.5 (3.5%) | 3.8 (2.2%) | 5.4 (2.8%) | 1.8 (0.4%) | 0.1 (0.1%) | (12.3) 31.6% | (559.5) (832.8%) | 30.7 20.6% | 19.0 7.6% | 74.0 18.5% | (723.0) (71.7%) | 313.0 18.0% |
% margin | (3.7) (194.7%) | (5.9) (67.0%) | (5.9) (30.6%) | (29.7) (68.6%) | 9.8 10.6% | (37.3) (15.3%) | (73.7) (17.4%) | (179.4) (26.3%) | (198.4) (19.7%) | (451.8) (32.5%) | (149.1) (7.7%) | (26.7) (1.0%) | 626.7 18.1% | 119.0 2.6% | 230.0 3.9% | 325.0 4.5% | 1,731.0 19.3% | 1,425.0 13.0% |
| EPS | (0.03) | (0.05) | (0.05) | (1.18) | 0.39 | (0.51) | (0.54) | (1.23) | (1.27) | (2.75) | (0.87) | (0.15) | 3.36 | 0.61 | 1.16 | 1.61 | 8.48 | 6.92 |
| Diluted EPS | (0.03) | (0.05) | (0.05) | (1.18) | 0.39 | (0.51) | (0.54) | (1.23) | (1.27) | (2.75) | (0.87) | (0.15) | 3.18 | 0.59 | 1.13 | 1.60 | 8.42 | 6.85 |
% margin | (3.8) (200.0%) | (5.9) (67.0%) | (29.1) (150.5%) | (27.8) (64.2%) | 11.4 12.3% | (22.5) (9.2%) | (47.7) (11.2%) | (104.4) (15.3%) | (101.6) (10.1%) | (333.7) (24.0%) | 49.5 2.6% | 161.9 6.2% | 303.0 8.8% | 452.9 10.0% | 257.0 4.4% | 768.0 10.6% | 1,594.0 17.8% | 2,325.0 21.2% |
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FAQ
1) What is ServiceNow, Inc.'s Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 34.9%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for ServiceNow, Inc. have been 32.2% over the past three years, and 34.7% over the past five years.
2) Is ServiceNow, Inc.'s Rule of 40 (EBIT margin) Good?
As of today, ServiceNow, Inc.'s Rule of 40 (EBIT margin) is 34.9%, which is higher than industry median of 3.8%. It indicates that ServiceNow, Inc.'s Rule of 40 (EBIT margin) is Good.