Last Price$96.6(3.1%)
Market Cap$63.1B
LTM Rule of 40 (EBIT margin)
29.9%
5Y avg
29.8%
Electronic Gaming & Multimedia industry
median
2.4%
Stock quality & Intrinsic value
7/10
0.2% undervalued
NetEase, Inc. Rule of 40 (EBIT margin)
Annual
Quarterly
LTM
Industry median
Company stand-alone
Crunching data... Almost there!
| Dec'04 | Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 0.0% | 139.0% | 93.4% | 56.7% | 101.4% | 76.9% | 52.1% | 139.6% | 57.7% | 59.5% | 68.0% | 126.6% | 100.5% | 64.2% | 35.9% | 11.5% | 44.1% | 37.7% | 30.5% | 34.0% |
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NetEase, Inc. (NTES) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
NetEase, Inc.NTES
29.9%
1.8%
40.5%
28.4%
Median Peer Set
5.6%
(0.9%)
28.3%
3.2%
Golden Matrix Group, Inc.GMGI
182.7%
22.6%
N/A
(2.7%)
DoubleDown Interactive Co., Ltd.DDI
53.9%
(3.8%)
N/A
32.7%
Electronic Arts Inc.EA
15.6%
1.8%
62.4%
16.8%
Playtika Holding Corp.PLTK
15.4%
(1.9%)
(7.2%)
9.2%
GDEV Inc.GDEV
8.2%
(3.2%)
521.6%
9.9%
Bilibili Inc.BILI
3.1%
(2.4%)
(49.0%)
(21.4%)
Take-Two Interactive Software, Inc.TTWO
(4.8%)
(0.0%)
213.1%
(70.0%)
Gravity Co., Ltd.GRVY
(13.1%)
54.4%
56.6%
18.2%
Sohu.com LimitedSOHU
(20.5%)
(18.2%)
78.0%
(5.1%)
Roblox CorporationRBLX
(47.3%)
28.7%
(22.7%)
(26.0%)
NTES key stats
USD
CNY
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
| Dec'04 | Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
% growth | 109.3 0.0% | 197.1 80.3% | 271.7 37.9% | 290.5 6.9% | 442.3 52.2% | 558.6 26.3% | 554.8 (0.7%) | 1,127.8 103.3% | 1,299.2 15.2% | 1,494.8 15.0% | 1,900.7 27.2% | 3,628.5 90.9% | 5,750.6 58.5% | 8,005.7 39.2% | 10,164.3 27.0% | 8,576.8 (15.6%) | 10,680.8 24.5% | 13,577.9 27.1% | 14,364.8 5.8% | 14,618.8 1.8% |
| Cost of Goods Sold (COGS) | 22.2 | 33.6 | 47.9 | 54.5 | 80.2 | 139.1 | 143.6 | 367.0 | 408.4 | 402.9 | 529.3 | 1,495.6 | 2,487.5 | 4,171.3 | 5,865.4 | 4,008.3 | 5,028.7 | 6,298.0 | 6,509.8 | 5,708.7 |
% margin | 87.1 79.7% | 163.4 82.9% | 223.9 82.4% | 236.0 81.2% | 362.1 81.9% | 419.4 75.1% | 411.2 74.1% | 760.8 67.5% | 890.8 68.6% | 1,091.9 73.0% | 1,371.4 72.2% | 2,132.8 58.8% | 3,263.1 56.7% | 3,834.4 47.9% | 4,298.9 42.3% | 4,568.5 53.3% | 5,652.1 52.9% | 7,279.9 53.6% | 7,855.0 54.7% | 8,910.1 60.9% |
| Operating Expenses | 32.9 | 44.0 | 63.2 | 77.7 | 87.5 | 114.1 | 112.4 | 246.7 | 302.8 | 384.4 | 598.2 | 975.7 | 1,360.9 | 2,036.0 | 3,104.3 | 2,571.9 | 3,544.2 | 4,735.5 | 4,933.0 | 4,995.1 |
| Research & Development Expenses (R&D) | 4.2 | 11.0 | 19.2 | 23.7 | 29.7 | 33.7 | 36.1 | 72.0 | 113.8 | 149.8 | 214.8 | 343.5 | 458.9 | 646.9 | 1,179.4 | 1,218.0 | 1,503.4 | 2,181.6 | 2,238.8 | 2,329.1 |
| Selling, General & Administrative Expenses (SG&A) | 28.8 | 33.0 | 43.9 | 54.0 | 57.8 | 80.5 | 76.3 | 174.7 | 189.0 | 234.6 | 383.4 | 632.1 | 901.9 | 1,389.1 | 1,924.9 | 1,353.9 | 2,040.8 | 2,553.9 | 2,694.2 | 2,666.0 |
% margin | 54.1 49.5% | 119.4 60.6% | 160.7 59.1% | 158.3 54.5% | 274.5 62.1% | 295.6 52.9% | 298.8 53.9% | 514.1 45.6% | 588.0 45.3% | 707.5 47.3% | 773.2 40.7% | 1,157.2 31.9% | 1,902.2 33.1% | 1,798.5 22.5% | 1,194.6 11.8% | 1,996.6 23.3% | 2,107.9 19.7% | 2,544.4 18.7% | 2,922.0 20.3% | 3,915.0 26.8% |
| Interest Income | 2.7 | 7.1 | 11.8 | 14.8 | 20.8 | 18.7 | 18.9 | 42.1 | 67.1 | 82.3 | 97.6 | 95.0 | 81.6 | 98.7 | 88.9 | 119.0 | 231.8 | 235.5 | 320.0 | 582.2 |
| Interest Expense | 0.5 | 0.0 | 11.8 | 14.8 | 20.8 | 18.7 | 20.8 | 39.9 | 67.1 | 82.3 | 97.6 | 95.0 | 81.6 | 98.7 | 88.9 | 0.0 | 0.0 | 0.0 | 320.0 | 0.0 |
| Pre-tax Income | 56.9 | 125.5 | 172.6 | 166.3 | 272.1 | 314.2 | 317.6 | 559.3 | 677.8 | 808.8 | 885.8 | 1,290.5 | 2,093.0 | 1,925.4 | 1,353.7 | 2,371.9 | 2,228.8 | 3,270.9 | 3,610.0 | 4,811.8 |
% effective tax rate | 3.5 6.1% | 11.6 9.2% | 16.6 9.6% | 0.4 0.2% | 43.1 15.8% | 45.9 14.6% | 46.3 14.6% | 60.8 10.9% | 109.6 16.2% | 86.2 10.7% | 107.5 12.1% | 202.6 15.7% | 316.7 15.1% | 320.0 16.6% | 373.3 27.6% | 422.0 17.8% | 441.0 19.8% | 639.8 19.6% | 749.1 20.7% | 664.0 13.8% |
% margin | 53.4 48.9% | 113.9 57.8% | 156.0 57.4% | 165.9 57.1% | 229.0 51.8% | 270.3 48.4% | 273.3 49.3% | 500.3 44.4% | 576.3 44.4% | 722.3 48.3% | 771.9 40.6% | 1,071.7 29.5% | 1,747.9 30.4% | 1,584.5 19.8% | 931.2 9.2% | 1,950.0 22.7% | 1,748.9 16.4% | 2,612.6 19.2% | 3,027.6 21.1% | 4,156.2 28.4% |
| EPS | 0.02 | 0.04 | 0.24 | 0.27 | 0.37 | 0.42 | 0.42 | 0.77 | 0.88 | 1.11 | 1.18 | 1.63 | 2.67 | 2.40 | 1.44 | 3.03 | 2.65 | 3.93 | 4.55 | 6.39 |
| Diluted EPS | 0.02 | 0.04 | 0.23 | 0.25 | 0.35 | 0.42 | 0.42 | 0.77 | 0.88 | 1.11 | 1.18 | 1.62 | 2.64 | 2.39 | 1.43 | 3.00 | 2.61 | 3.88 | 4.50 | 6.39 |
% margin | 60.5 55.4% | 130.6 66.3% | 182.5 67.1% | 171.3 58.9% | 287.6 65.0% | 316.6 56.7% | 375.7 67.7% | 514.1 45.6% | 617.3 47.5% | 733.2 49.1% | 801.6 42.2% | 1,186.2 32.7% | 1,951.5 33.9% | 2,040.1 25.5% | 1,821.9 17.9% | 2,375.0 27.7% | 2,609.2 24.4% | 3,052.1 22.5% | 3,347.5 23.3% | 4,346.7 29.7% |
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FAQ
1) What is NetEase, Inc.'s Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 29.9%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for NetEase, Inc. have been 33.1% over the past three years, and 31.3% over the past five years.
2) Is NetEase, Inc.'s Rule of 40 (EBIT margin) Good?
As of today, NetEase, Inc.'s Rule of 40 (EBIT margin) is 29.9%, which is higher than industry median of 2.4%. It indicates that NetEase, Inc.'s Rule of 40 (EBIT margin) is Good.