Last Price$306.8(2.6%)
Market Cap$16.2B
LTM Rule of 40 (EBIT margin)
23.6%
5Y avg
18.1%
Communication Equipment industry
median
(8.3%)
Stock quality & Intrinsic value
7/10
(0.2%) overvalued
Zebra Technologies Corporation Rule of 40 (EBIT margin)
Annual
Quarterly
LTM
Industry median
Company stand-alone
Crunching data... Almost there!
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 27.9% | 18.7% | 30.8% | 10.9% | (9.2%) | 34.1% | 21.3% | 17.8% | 19.7% | 66.2% | 120.1% | 0.1% | 12.8% | 27.8% | 21.8% | 13.8% | 43.9% | 26.0% | (10.2%) | 23.6% |
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Zebra Technologies Corporation (ZBRA) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
Zebra Technologies CorporationZBRA
23.6%
8.7%
78.0%
10.6%
Median Peer Set
4.3%
(6.3%)
(11.8%)
4.3%
Ubiquiti Inc.UI
42.4%
(0.6%)
(14.2%)
18.1%
Credo Technology Group Holding LtdCRDO
33.8%
4.8%
63.6%
(14.7%)
Motorola Solutions, Inc.MSI
33.5%
8.4%
(7.6%)
14.6%
Cisco Systems, Inc.CSCO
14.7%
(5.6%)
(17.2%)
19.2%
Hewlett Packard Enterprise CompanyHPE
10.8%
3.4%
25.0%
8.5%
Juniper Networks, Inc.JNPR
(2.2%)
(8.8%)
(9.3%)
5.7%
Ciena CorporationCIEN
(3.8%)
(8.5%)
(66.1%)
2.1%
Telefonaktiebolaget LM Ericsson (publ)ERIC
(4.4%)
(7.8%)
N/A
(10.0%)
EchoStar CorporationSATS
(8.9%)
(7.0%)
(98.5%)
(0.2%)
Nokia OyjNOK
(11.0%)
(8.3%)
(83.8%)
3.0%
ZBRA key stats
USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
% growth | 702.3 5.9% | 759.5 8.2% | 868.3 14.3% | 976.7 12.5% | 803.6 (17.7%) | 956.8 19.1% | 983.5 2.8% | 996.2 1.3% | 1,038.2 4.2% | 1,670.6 60.9% | 3,652.0 118.6% | 3,574.0 (2.1%) | 3,722.0 4.1% | 4,218.0 13.3% | 4,485.0 6.3% | 4,448.0 (0.8%) | 5,627.0 26.5% | 5,781.0 2.7% | 4,584.0 (20.7%) | 4,981.0 8.7% |
| Cost of Goods Sold (COGS) | 348.1 | 401.1 | 451.2 | 497.4 | 442.9 | 496.0 | 496.7 | 504.5 | 534.5 | 892.5 | 2,007.7 | 1,932.0 | 2,012.0 | 2,237.0 | 2,385.0 | 2,445.0 | 2,999.0 | 3,157.0 | 2,461.0 | 2,568.0 |
% margin | 354.2 50.4% | 358.4 47.2% | 417.1 48.0% | 479.3 49.1% | 360.7 44.9% | 460.9 48.2% | 486.8 49.5% | 491.6 49.4% | 503.6 48.5% | 778.0 46.6% | 1,644.2 45.0% | 1,642.0 45.9% | 1,710.0 45.9% | 1,981.0 47.0% | 2,100.0 46.8% | 2,003.0 45.0% | 2,628.0 46.7% | 2,624.0 45.4% | 2,123.0 46.3% | 2,413.0 48.4% |
| Operating Expenses | 200.0 | 278.0 | 272.1 | 494.7 | 280.8 | 313.9 | 302.7 | 314.1 | 332.8 | 556.7 | 1,408.0 | 1,356.0 | 1,322.0 | 1,352.0 | 1,376.0 | 1,318.0 | 1,617.0 | 1,688.0 | 1,642.0 | 1,671.0 |
| Research & Development Expenses (R&D) | 46.0 | 49.0 | 57.6 | 85.1 | 85.1 | 101.9 | 89.9 | 87.4 | 91.1 | 151.1 | 394.1 | 376.0 | 389.0 | 444.0 | 447.0 | 453.0 | 567.0 | 570.0 | 519.0 | 563.0 |
| Selling, General & Administrative Expenses (SG&A) | 149.6 | 159.4 | 203.4 | 218.6 | 185.2 | 202.4 | 209.4 | 222.1 | 234.2 | 351.5 | 763.0 | 751.0 | 749.0 | 811.0 | 826.0 | 787.0 | 935.0 | 982.0 | 915.0 | 981.0 |
% margin | 154.2 22.0% | 80.4 10.6% | 143.2 16.5% | (15.3) (1.6%) | 68.8 8.6% | 143.9 15.0% | 182.0 18.5% | 164.4 16.5% | 160.3 15.4% | 88.6 5.3% | 53.3 1.5% | 80.0 2.2% | 322.0 8.7% | 610.0 14.5% | 692.0 15.4% | 651.0 14.6% | 979.0 17.4% | 1,346.0 23.3% | 481.0 10.5% | 742.0 14.9% |
| Interest Income | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 1.9 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 86.0 | 76.0 | 5.0 | 23.0 | 0.0 | 0.0 |
| Interest Expense | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 1.9 | 0.0 | 0.0 | 56.8 | 194.0 | 193.0 | 227.0 | 91.0 | 89.0 | 76.0 | 5.0 | 23.0 | 133.0 | 0.0 |
| Pre-tax Income | 168.5 | 101.6 | 167.4 | (11.9) | 70.5 | 144.9 | 179.7 | 164.2 | 163.8 | 16.6 | (163.6) | (129.0) | 88.0 | 524.0 | 598.0 | 560.0 | 968.0 | 544.0 | 334.0 | 635.0 |
% effective tax rate | 56.9 33.8% | 32.0 31.5% | 57.3 34.2% | 26.5 (222.5%) | 23.4 33.2% | 43.2 29.8% | 49.4 27.5% | 42.3 25.8% | 29.6 18.1% | (15.8) (95.0%) | (26.3) 16.1% | 8.0 (6.2%) | 71.0 80.7% | 103.0 19.7% | 54.0 9.0% | 56.0 10.0% | 131.0 13.5% | 81.0 14.9% | 38.0 11.4% | 107.0 16.9% |
% margin | 111.6 15.9% | 70.9 9.3% | 110.1 12.7% | (38.4) (3.9%) | 47.1 5.9% | 101.8 10.6% | 174.6 17.8% | 122.9 12.3% | 134.4 12.9% | 32.4 1.9% | (137.3) (3.8%) | (137.0) (3.8%) | 17.0 0.5% | 421.0 10.0% | 544.0 12.1% | 504.0 11.3% | 837.0 14.9% | 463.0 8.0% | 296.0 6.5% | 528.0 10.6% |
| EPS | 1.49 | 1.01 | 1.61 | (0.60) | 0.79 | 1.78 | 3.24 | 2.38 | 2.65 | 0.83 | (2.69) | (2.66) | 0.33 | 7.86 | 10.08 | 9.43 | 15.66 | 8.87 | 5.76 | 10.25 |
| Diluted EPS | 1.47 | 1.00 | 1.60 | (0.60) | 0.79 | 1.77 | 3.22 | 2.37 | 2.63 | 0.63 | (2.69) | (2.66) | 0.32 | 7.76 | 9.96 | 9.35 | 15.53 | 8.81 | 5.72 | 10.18 |
% margin | 155.0 22.1% | 96.5 12.7% | 194.3 22.4% | 195.5 20.0% | 102.8 12.8% | 176.8 18.5% | 207.9 21.1% | 190.4 19.1% | 194.0 18.7% | 154.8 9.3% | 336.0 9.2% | 366.0 10.2% | 580.0 15.6% | 798.0 18.9% | 843.0 18.8% | 736.0 16.5% | 1,173.0 20.8% | 1,140.0 19.7% | 652.0 14.2% | 937.0 18.8% |
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FAQ
1) What is Zebra Technologies Corporation's Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 23.6%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for Zebra Technologies Corporation have been 18.5% over the past three years, and 19.0% over the past five years.
2) Is Zebra Technologies Corporation's Rule of 40 (EBIT margin) Good?
As of today, Zebra Technologies Corporation's Rule of 40 (EBIT margin) is 23.6%, which is higher than industry median of (8.3%). It indicates that Zebra Technologies Corporation's Rule of 40 (EBIT margin) is Good.