CHH
Choice Hotels International, Inc. (CHH)
Last Price$133.2(7.8%)
Market Cap$6,414.6M
LTM Rule of 40 (EBIT margin)
33.0%
5Y avg
39.0%
Travel Lodging industry median
25.6%
Stock quality & Intrinsic value
7/10
(0.3%) overvalued

Choice Hotels International, Inc. Rule of 40 (EBIT margin)

Annual
Quarterly
LTM
Industry median
Company stand-alone
CHH
Consumer Cyclical
Crunching data... Almost there!
Dec'05Dec'06Dec'07Dec'08Dec'09Dec'10Dec'11Dec'12Dec'13Dec'14Dec'15Dec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24
Rule of 40 (EBIT margin)
41.4%
44.7%
43.1%
31.5%
14.2%
32.6%
34.1%
36.2%
31.6%
33.0%
39.6%
33.4%
35.2%
34.0%
35.6%
(14.8%)
78.3%
65.2%
34.4%
31.9%
CHH
Key metrics and insights to make informed decisions.
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Choice Hotels International, Inc. (CHH) Rule of 40 (EBIT margin) comparison analysis

CHH key stats

USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
Dec'05Dec'06Dec'07Dec'08Dec'09Dec'10Dec'11Dec'12Dec'13Dec'14Dec'15Dec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24
% growth
477.4
11.3%
544.7
14.1%
615.5
13.0%
641.7
4.3%
564.2
(12.1%)
596.1
5.7%
638.8
7.2%
691.5
8.3%
724.3
4.7%
758.0
4.6%
859.9
13.4%
924.6
7.5%
1,007.4
8.9%
1,041.3
3.4%
1,114.8
7.1%
774.1
(30.6%)
1,069.3
38.1%
1,401.9
31.1%
1,544.2
10.1%
1,584.8
2.6%
Cost of Goods Sold (COGS)246.3281.2320.1339.9308.5332.4352.5388.3406.8412.6488.8525.7567.1534.3593.6462.9469.7701.9853.90.0
% margin
231.1
48.4%
263.4
48.4%
295.4
48.0%
301.8
47.0%
255.6
45.3%
263.6
44.2%
286.3
44.8%
303.2
43.8%
317.5
43.8%
345.4
45.6%
371.1
43.2%
398.9
43.1%
440.3
43.7%
507.0
48.7%
521.2
46.8%
311.2
40.2%
599.6
56.1%
700.1
49.9%
690.3
44.7%
1,584.8
100.0%
Operating Expenses87.396.8110.2467.1107.6102.9114.4110.1123.0130.8145.8160.4175.8184.4187.7174.4170.4237.7315.31,121.1
Research & Development Expenses (R&D)0.00.00.00.00.00.00.00.03.86.39.611.811.711.29.714.614.126.60.00.0
Selling, General & Administrative Expenses (SG&A)78.387.1101.6119.099.294.5106.4101.9113.6121.4134.3148.7163.4170.0168.8148.5145.6207.3216.1219.9
143.8
30.1%
166.6
30.6%
185.2
30.1%
174.6
27.2%
148.1
26.2%
160.8
27.0%
171.9
26.9%
193.1
27.9%
194.5
26.9%
214.6
28.3%
225.3
26.2%
238.9
25.8%
264.4
26.3%
318.5
30.6%
318.6
28.6%
122.1
15.8%
428.9
40.1%
478.6
34.1%
375.0
24.3%
463.8
29.3%
Interest Income1.60.41.87.85.92.91.31.52.51.81.63.55.97.510.07.75.07.37.88.6
Interest Expense12.611.711.318.74.46.712.927.242.541.542.844.445.045.946.849.046.743.863.887.1
Pre-tax Income130.7155.3173.9157.3150.6158.2158.1169.2156.9173.8184.0200.0224.0273.3269.953.0376.5436.8337.0395.6
% effective tax rate
43.2
33.0%
42.5
27.4%
62.6
36.0%
57.1
36.3%
52.4
34.8%
50.8
32.1%
47.7
30.2%
48.5
28.7%
44.3
28.2%
52.3
30.1%
56.0
30.4%
60.6
30.3%
109.1
48.7%
56.9
20.8%
47.1
17.4%
(22.4)
(42.2%)
87.5
23.3%
104.7
24.0%
78.4
23.3%
96.0
24.3%
% margin
87.6
18.3%
112.8
20.7%
111.3
18.1%
100.2
15.6%
98.3
17.4%
107.4
18.0%
110.4
17.3%
120.7
17.5%
112.6
15.5%
123.2
16.2%
128.0
14.9%
139.4
15.1%
114.9
11.4%
216.4
20.8%
222.9
20.0%
75.4
9.7%
289.0
27.0%
332.2
23.7%
258.5
16.7%
299.7
18.9%
EPS1.361.721.731.621.641.801.862.081.922.112.242.482.033.834.001.365.206.055.116.32
Diluted EPS1.321.681.701.601.631.801.852.071.912.102.222.462.023.803.981.355.155.995.076.38
% margin
152.8
32.0%
176.3
32.4%
193.8
31.5%
182.8
28.5%
156.4
27.7%
169.1
28.4%
179.0
28.0%
204.6
29.6%
208.9
28.8%
224.6
29.6%
238.4
27.7%
255.7
27.7%
321.5
31.9%
333.5
32.0%
335.6
30.1%
127.9
16.5%
447.9
41.9%
511.0
36.5%
440.4
28.5%
553.6
34.9%

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FAQ

1) What is Choice Hotels International, Inc.'s Rule of 40 (EBIT margin)?

As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 33.0%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for Choice Hotels International, Inc. have been 51.4% over the past three years, and 41.0% over the past five years.

2) Is Choice Hotels International, Inc.'s Rule of 40 (EBIT margin) Good?

As of today, Choice Hotels International, Inc.'s Rule of 40 (EBIT margin) is 33.0%, which is higher than industry median of 25.6%. It indicates that Choice Hotels International, Inc.'s Rule of 40 (EBIT margin) is Good.

3) How does Choice Hotels International, Inc.'s Rule of 40 (EBIT margin) compare to its peers?

As of today, Choice Hotels International, Inc.'s Rule of 40 (EBIT margin) is 33.0%, which is higher than peer median of 25.6%. The list of peers includes ATAT, IHG, WH, HTHT, HLT, MAR, INTG, GHG, H, SHCO.