Value Sense
GOOG
Alphabet Inc. (GOOG)
Last Price$169.92.2%
Market Cap$2,049.2B
WACC
8.9%
Cost of Equity
9.1%
Cost of Debt
0.0%
Debt to Equity
1.2%
Beta
1.0
Stock quality
8/10
Great
GOOG
is 7.9% overvalued
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GOOG WACC

Recent WACC calculation

as of Mar 24, 2025
Cost of Equity
% share of Total Capital
9.1%
98.8%
Risk-free rate
4.3%
Beta
1.0
Equity Risk Premium
4.6%
Country risk premium
0.0%
Cost of Debt (after-tax)
% share of Total Capital
0.0%
1.2%
Average Cost of Debt
0.0%
Effective Tax Rate
17.7%
WACC
8.9%

WACC dynamics

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3M Return 32.1%
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GOOG Cost of Equity

Recent Cost of Equity calculation

as of Mar 24, 2025
Risk-free rate
4.3%
Beta
1.0
Equity risk premium
4.6%
Country risk premium
0.0%
Cost of Equity
9.1%

Cost of Equity dynamics

GOOG vs Peer Set: Discount Rate Comparison

WACC
Cost of Equity

General

Discount rate

financials

Company name

Revenue growth

EPS growth

Net Income margin

Alphabet Inc. logo
Alphabet Inc.GOOG
8.9%
13.9%
37.7%
28.6%
Median Peer Set
9.6%
17.4%
0.0%
4.2%
DoorDash, Inc. logo
DoorDash, Inc.DASH
11.2%
24.2%
N/A
1.1%
Spotify Technology S.A. logo
Spotify Technology S.A.SPOT
11.1%
18.4%
N/A
7.3%
Twilio Inc. logo
Twilio Inc.TWLO
11.0%
7.3%
(88.1%)
(2.5%)
Zillow Group, Inc. Class C logo
Zillow Group, Inc. Class CZ
10.9%
15.0%
(29.4%)
(5.0%)
Meta Platforms, Inc. logo
Meta Platforms, Inc.META
9.7%
21.9%
62.0%
37.9%
Reddit, Inc. logo
Reddit, Inc.RDDT
9.5%
61.7%
332.5%
(37.2%)
Pinterest, Inc. logo
Pinterest, Inc.PINS
9.0%
19.3%
N/A
51.1%
Tencent Music Entertainment Group logo
Tencent Music Entertainment GroupTME
8.4%
(7.1%)
155.8%
17.7%
Snap Inc. logo
Snap Inc.SNAP
6.8%
16.4%
(48.8%)
(13.0%)
Baidu, Inc. logo
Baidu, Inc.BIDU
6.5%
(2.7%)
(15.8%)
17.8%

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FAQ

What is Alphabet Inc.'s discount rate as of Mar 24, 2025?

As of Mar 24, 2025, Alphabet Inc.'s discount rate is 8.94%. This rate is determined based on the weighted average cost of capital (WACC) and the cost of equity, factoring in Alphabet Inc.'s capital structure and risk profile.

What is Alphabet Inc.'s weighted average cost of capital (WACC)?

Alphabet Inc.'s WACC as of Mar 24, 2025, is 8.94%. This value is calculated by blending the cost of debt and cost of equity, reflecting the company’s overall cost of financing its operations.

What is Alphabet Inc.'s cost of equity?

Alphabet Inc.'s cost of equity is 9.1%, as of Mar 24, 2025. This is the return that shareholders expect based on the stock's risk level and market conditions, used to calculate the discount rate for valuing future cash flows.