BILI
Bilibili Inc. (BILI)
Last Price$19.8(2.7%)
Market Cap$8,463.1M
LTM Rule of 40 (EBIT margin)
3.1%
5Y avg
13.8%
Electronic Gaming & Multimedia industry median
2.4%
Stock quality & Intrinsic value
6/10
(0.2%) overvalued

Bilibili Inc. Rule of 40 (EBIT margin)

Annual
Quarterly
LTM
Industry median
Company stand-alone
BILI
Technology
Crunching data... Almost there!
Dec'15Dec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23
Rule of 40 (EBIT margin)
0.0%
128.5%
362.6%
49.6%
42.1%
50.9%
28.4%
(25.2%)
(19.6%)
BILI
Key metrics and insights to make informed decisions.
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Bilibili Inc. (BILI) Rule of 40 (EBIT margin) comparison analysis

BILI key stats

USD
CNY
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
Dec'15Dec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23
% growth
20.8
0.0%
78.8
278.1%
365.3
363.4%
624.9
71.1%
981.3
57.0%
1,739.7
77.3%
3,004.2
72.7%
3,260.0
8.5%
3,182.9
(2.4%)
Cost of Goods Sold (COGS)48.3116.4284.0495.5809.01,327.92,377.62,687.02,414.1
% margin
(27.5)
(131.7%)
(37.6)
(47.7%)
81.3
22.2%
129.5
20.7%
172.3
17.6%
411.8
23.7%
626.6
20.9%
573.0
17.6%
768.9
24.2%
Operating Expenses31.297.2114.5239.8388.8867.21,623.11,817.21,484.4
Research & Development Expenses (R&D)4.013.741.481.4129.5219.4440.1709.4631.2
Selling, General & Administrative Expenses (SG&A)27.383.473.0158.5259.3647.81,182.91,107.8853.2
(58.7)
(281.6%)
(134.8)
(171.0%)
(33.2)
(9.1%)
(110.3)
(17.7%)
(216.5)
(22.1%)
(455.4)
(26.2%)
(996.4)
(33.2%)
(1,244.2)
(38.2%)
(715.5)
(22.5%)
Interest Income0.40.20.210.423.612.110.941.876.6
Interest Expense0.00.00.00.06.715.724.137.423.3
Pre-tax Income(59.0)(136.8)(25.9)(81.6)(183.5)(435.1)(1,040.5)(1,102.1)(668.7)
% effective tax rate
0.4
(0.7%)
0.5
(0.3%)
1.3
(5.1%)
3.9
(4.8%)
5.2
(2.8%)
7.7
(1.8%)
14.8
(1.4%)
15.5
(1.4%)
11.1
(1.7%)
% margin
(59.1)
(283.7%)
(137.1)
(173.9%)
(27.2)
(7.4%)
(83.5)
(13.4%)
(188.7)
(19.2%)
(442.8)
(25.5%)
(1,055.3)
(35.1%)
(1,117.6)
(34.3%)
(681.3)
(21.4%)
EPS(0.25)(0.40)(0.39)(0.36)(0.58)(1.28)(2.78)(3.23)(1.65)
Diluted EPS(0.25)(0.40)(0.39)(0.36)(0.58)(1.28)(2.78)(3.23)(1.65)
% margin
(52.0)
(249.4%)
(110.4)
(140.1%)
19.2
5.2%
15.7
2.5%
(57.6)
(5.9%)
(155.7)
(9.0%)
(612.9)
(20.4%)
(747.5)
(22.9%)
(235.7)
(7.4%)

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FAQ

1) What is Bilibili Inc.'s Rule of 40 (EBIT margin)?

As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 3.1%, based on the financial report for Sep 30, 2024 (Q3’2024). The average annual Rule of 40 (EBIT margin) for Bilibili Inc. have been 1.5% over the past three years, and 14.5% over the past five years.

2) Is Bilibili Inc.'s Rule of 40 (EBIT margin) Good?

As of today, Bilibili Inc.'s Rule of 40 (EBIT margin) is 3.1%, which is higher than industry median of 2.4%. It indicates that Bilibili Inc.'s Rule of 40 (EBIT margin) is Good.

3) How does Bilibili Inc.'s Rule of 40 (EBIT margin) compare to its peers?

As of today, Bilibili Inc.'s Rule of 40 (EBIT margin) is 3.1%, which is lower than peer median of 11.8%. The list of peers includes GMGI, DDI, NTES, EA, PLTK, GDEV, TTWO, GRVY, SOHU, RBLX.