Last Price$169.92.2%
Market Cap$2,049.2B
LTM Rule of 40 (EBIT margin)
45.9%
5Y avg
44.4%
Internet Content & Information industry
median
(6.3%)
Stock quality & Intrinsic value
8/10
(0.1%) overvalued
Alphabet Inc. Rule of 40 (EBIT margin)
Annual
Quarterly
LTM
Industry median
Company stand-alone
Crunching data... Almost there!
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 125.3% | 106.2% | 87.1% | 61.8% | 43.7% | 59.4% | 60.3% | 59.9% | 45.0% | 35.3% | 39.4% | 46.7% | 46.4% | 43.5% | 39.4% | 35.4% | 71.7% | 36.2% | 36.1% | 46.0% |
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Alphabet Inc. (GOOG) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
Alphabet Inc.GOOG
45.9%
13.9%
37.7%
28.6%
Median Peer Set
21.2%
17.4%
0.0%
4.2%
Meta Platforms, Inc.META
64.1%
21.9%
62.0%
37.9%
Tencent Music Entertainment GroupTME
33.0%
(7.1%)
155.8%
17.7%
Spotify Technology S.A.SPOT
24.5%
18.4%
N/A
7.3%
Pinterest, Inc.PINS
24.3%
19.3%
N/A
51.1%
DoorDash, Inc.DASH
23.8%
24.2%
N/A
1.1%
Reddit, Inc.RDDT
18.6%
61.7%
332.5%
(37.2%)
Baidu, Inc.BIDU
17.0%
(2.7%)
(15.8%)
17.8%
Twilio Inc.TWLO
6.3%
7.3%
(88.1%)
(2.5%)
Zillow Group, Inc. Class CZ
6.2%
15.0%
(29.4%)
(5.0%)
Snap Inc.SNAP
1.7%
16.4%
(48.8%)
(13.0%)
GOOG key stats
USD
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
| Dec'05 | Dec'06 | Dec'07 | Dec'08 | Dec'09 | Dec'10 | Dec'11 | Dec'12 | Dec'13 | Dec'14 | Dec'15 | Dec'16 | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
% growth | 6,138.6 92.5% | 10,604.9 72.8% | 16,594.0 56.5% | 21,795.6 31.3% | 23,650.6 8.5% | 29,321.0 24.0% | 37,905.0 29.3% | 50,175.0 32.4% | 59,825.0 19.2% | 66,001.0 10.3% | 74,989.0 13.6% | 90,272.0 20.4% | 110,855.0 22.8% | 136,819.0 23.4% | 161,857.0 18.3% | 182,527.0 12.8% | 257,637.0 41.2% | 282,836.0 9.8% | 307,394.0 8.7% | 350,018.0 13.9% |
| Cost of Goods Sold (COGS) | 2,571.5 | 4,225.0 | 6,649.1 | 8,621.5 | 8,844.1 | 10,417.0 | 13,188.0 | 20,634.0 | 25,858.0 | 25,691.0 | 28,164.0 | 35,138.0 | 45,583.0 | 59,549.0 | 71,896.0 | 84,732.0 | 110,939.0 | 126,203.0 | 133,332.0 | 146,306.0 |
% margin | 3,567.1 58.1% | 6,379.9 60.2% | 9,944.9 59.9% | 13,174.0 60.4% | 14,806.4 62.6% | 18,904.0 64.5% | 24,717.0 65.2% | 29,541.0 58.9% | 33,967.0 56.8% | 40,310.0 61.1% | 46,825.0 62.4% | 55,134.0 61.1% | 65,272.0 58.9% | 77,270.0 56.5% | 89,961.0 55.6% | 97,795.0 53.6% | 146,698.0 56.9% | 156,633.0 55.4% | 174,062.0 56.6% | 203,712.0 58.2% |
| Operating Expenses | 1,549.8 | 2,829.9 | 4,860.5 | 6,542.1 | 6,494.3 | 8,523.0 | 12,975.0 | 16,781.0 | 20,001.0 | 23,814.0 | 27,465.0 | 31,418.0 | 36,390.0 | 45,878.0 | 54,033.0 | 56,571.0 | 67,984.0 | 81,791.0 | 89,769.0 | 91,322.0 |
| Research & Development Expenses (R&D) | 484.0 | 1,228.6 | 2,120.0 | 2,793.2 | 2,843.0 | 3,762.0 | 5,162.0 | 6,793.0 | 7,952.0 | 9,832.0 | 12,282.0 | 13,948.0 | 16,625.0 | 21,419.0 | 26,018.0 | 27,573.0 | 31,562.0 | 39,500.0 | 45,427.0 | 49,326.0 |
| Selling, General & Administrative Expenses (SG&A) | 975.8 | 1,601.3 | 2,740.5 | 3,748.9 | 3,651.2 | 4,761.0 | 7,813.0 | 9,988.0 | 12,049.0 | 13,982.0 | 15,183.0 | 17,470.0 | 19,765.0 | 24,459.0 | 28,015.0 | 28,998.0 | 36,422.0 | 42,291.0 | 44,342.0 | 41,996.0 |
% margin | 2,017.3 32.9% | 3,550.0 33.5% | 5,084.4 30.6% | 6,632.0 30.4% | 8,312.0 35.1% | 10,381.0 35.4% | 11,742.0 31.0% | 13,834.0 27.6% | 15,403.0 25.7% | 16,496.0 25.0% | 19,360.0 25.8% | 23,716.0 26.3% | 26,178.0 23.6% | 27,524.0 20.1% | 34,231.0 21.1% | 41,224.0 22.6% | 78,714.0 30.6% | 74,842.0 26.5% | 84,293.0 27.4% | 112,390.0 32.1% |
| Interest Income | 121.0 | 412.1 | 559.2 | 389.5 | 229.7 | 579.0 | 812.0 | 713.0 | 785.0 | 746.0 | 999.0 | 1,220.0 | 1,312.0 | 1,878.0 | 2,427.0 | 1,865.0 | 1,499.0 | 2,174.0 | 3,865.0 | 0.0 |
| Interest Expense | 0.8 | 0.0 | 1.2 | 389.5 | 229.7 | 579.0 | 58.0 | 84.0 | 83.0 | 101.0 | 104.0 | 124.0 | 109.0 | 114.0 | 100.0 | 135.0 | 346.0 | 357.0 | 308.0 | 0.0 |
| Pre-tax Income | 2,141.7 | 4,011.0 | 5,674.0 | 5,853.0 | 8,381.0 | 10,796.0 | 12,326.0 | 14,469.0 | 15,899.0 | 17,259.0 | 19,651.0 | 24,150.0 | 27,193.0 | 34,913.0 | 39,625.0 | 48,082.0 | 90,734.0 | 71,328.0 | 85,717.0 | 119,815.0 |
% effective tax rate | 676.3 31.6% | 933.6 23.3% | 1,470.3 25.9% | 1,626.7 27.8% | 1,860.7 22.2% | 2,291.0 21.2% | 2,589.0 21.0% | 2,598.0 18.0% | 2,282.0 14.4% | 3,331.0 19.3% | 3,303.0 16.8% | 4,672.0 19.3% | 14,531.0 53.4% | 4,177.0 12.0% | 5,282.0 13.3% | 7,813.0 16.2% | 14,701.0 16.2% | 11,356.0 15.9% | 11,922.0 13.9% | 19,697.0 16.4% |
% margin | 1,465.4 23.9% | 3,077.4 29.0% | 4,203.7 25.3% | 4,227.0 19.4% | 6,520.0 27.6% | 8,505.0 29.0% | 9,737.0 25.7% | 10,737.0 21.4% | 12,733.0 21.3% | 14,136.0 21.4% | 16,348.0 21.8% | 19,478.0 21.6% | 12,662.0 11.4% | 30,736.0 22.5% | 34,343.0 21.2% | 40,269.0 22.1% | 76,033.0 29.5% | 59,972.0 21.2% | 73,795.0 24.0% | 100,118.0 28.6% |
| EPS | 0.13 | 0.26 | 0.34 | 0.34 | 0.52 | 0.67 | 0.75 | 0.82 | 0.97 | 1.07 | 1.16 | 1.42 | 0.91 | 2.21 | 2.48 | 2.96 | 5.69 | 4.59 | 5.84 | 8.04 |
| Diluted EPS | 0.13 | 0.25 | 0.33 | 0.33 | 0.51 | 0.66 | 0.74 | 0.81 | 0.95 | 1.05 | 1.14 | 1.39 | 0.90 | 2.19 | 2.46 | 2.93 | 5.61 | 4.56 | 5.80 | 8.04 |
% margin | 2,436.3 39.7% | 4,121.9 38.9% | 6,052.1 36.5% | 8,132.0 37.3% | 9,905.0 41.9% | 12,192.0 41.6% | 14,235.0 37.6% | 16,432.0 32.7% | 18,518.0 31.0% | 21,962.0 33.3% | 24,818.0 33.1% | 30,418.0 33.7% | 34,217.0 30.9% | 44,062.0 32.2% | 51,506.0 31.8% | 61,914.0 33.9% | 103,521.0 40.2% | 91,333.0 32.3% | 97,971.0 31.9% | 112,390.0 32.1% |
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FAQ
1) What is Alphabet Inc.'s Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 45.9%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for Alphabet Inc. have been 47.5% over the past three years, and 46.6% over the past five years.
2) Is Alphabet Inc.'s Rule of 40 (EBIT margin) Good?
As of today, Alphabet Inc.'s Rule of 40 (EBIT margin) is 45.9%, which is higher than industry median of (6.3%). It indicates that Alphabet Inc.'s Rule of 40 (EBIT margin) is Good.