Pinterest, Inc. Rule of 40 (EBIT margin)
| Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|
| Rule of 40 (EBIT margin) | 0.0% | 50.0% | (70.4%) | 39.7% | 65.0% | 5.1% | 4.9% | 24.3% |
Pinterest, Inc. (PINS) Rule of 40 (EBIT margin) comparison analysis
General
LTM Rule of 40 (EBIT margin)
OTHER METRICS
Company name
Revenue growth
EPS growth
Net Income margin
PINS key stats
| Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | |
|---|---|---|---|---|---|---|---|---|
% growth | 472.9 0.0% | 755.9 59.9% | 1,142.8 51.2% | 1,692.7 48.1% | 2,578.0 52.3% | 2,802.6 8.7% | 3,055.1 9.0% | 3,646.2 19.3% |
| Cost of Goods Sold (COGS) | 178.7 | 241.6 | 358.9 | 449.4 | 529.3 | 678.6 | 688.8 | 750.4 |
% margin | 294.2 62.2% | 514.3 68.0% | 783.9 68.6% | 1,243.3 73.5% | 2,048.7 79.5% | 2,124.0 75.8% | 2,366.3 77.5% | 2,895.8 79.4% |
| Operating Expenses | 432.1 | 589.1 | 2,172.7 | 1,385.8 | 1,722.5 | 2,225.7 | 2,488.2 | 2,716.0 |
| Research & Development Expenses (R&D) | 208.0 | 251.7 | 1,207.1 | 606.2 | 780.3 | 949.0 | 1,068.4 | 1,240.6 |
| Selling, General & Administrative Expenses (SG&A) | 224.1 | 337.4 | 965.7 | 779.6 | 942.3 | 1,276.7 | 1,423.6 | 1,475.4 |
% margin | (137.9) (29.2%) | (74.7) (9.9%) | (1,388.9) (121.5%) | (142.5) (8.4%) | 326.2 12.7% | (101.7) (3.6%) | (125.7) (4.1%) | 179.8 4.9% |
| Interest Income | 8.3 | 13.2 | 30.2 | 16.1 | 4.2 | 30.9 | 105.4 | 0.0 |
| Interest Expense | 0.1 | 1.0 | 2.1 | 0.6 | 9.4 | 15.2 | 0.0 | 0.0 |
| Pre-tax Income | (129.7) | (62.6) | (1,360.8) | (127.0) | 321.0 | (85.9) | (16.4) | 287.6 |
% effective tax rate | 0.3 (0.2%) | 0.4 (0.7%) | 0.5 (0.0%) | 1.3 (1.0%) | 4.5 1.4% | 10.1 (11.8%) | 19.2 (116.6%) | (1,574.5) (547.5%) |
% margin | (130.0) (27.5%) | (63.0) (8.3%) | (1,361.4) (119.1%) | (128.3) (7.6%) | 316.4 12.3% | (96.0) (3.4%) | (35.6) (1.2%) | 1,862.1 51.1% |
| EPS | (0.29) | (0.12) | (3.24) | (0.22) | 0.49 | (0.14) | (0.05) | 2.74 |
| Diluted EPS | (0.29) | (0.12) | (3.24) | (0.22) | 0.41 | (0.14) | (0.05) | 2.67 |
% margin | (113.6) (24.0%) | (41.7) (5.5%) | (1,333.0) (116.7%) | (90.0) (5.3%) | 353.7 13.7% | (55.2) (2.0%) | (104.2) (3.4%) | 179.8 4.9% |
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FAQ
1) What is Pinterest, Inc.'s Rule of 40 (EBIT margin)?
As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 24.3%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for Pinterest, Inc. have been 27.6% over the past three years, and 18.4% over the past five years.
2) Is Pinterest, Inc.'s Rule of 40 (EBIT margin) Good?
As of today, Pinterest, Inc.'s Rule of 40 (EBIT margin) is 24.3%, which is higher than industry median of (6.3%). It indicates that Pinterest, Inc.'s Rule of 40 (EBIT margin) is Good.