The Baidu, Inc. (BIDU) ROIC is 36.2%, compared to the industry median of (0.5%) and the 5-year historical average of 21.7%.
The Baidu, Inc. (BIDU) ROIC minus WACC is 29.7%, compared to the industry median of ((10.3%)) and the 5-year historical average of 16.1%.
The Baidu, Inc. (BIDU) ROE is 5.7%, compared to the industry median of (1.5%) and the 5-year historical average of 6.3%.
The Baidu, Inc. (BIDU) ROCE is 5.2%, compared to the industry median of (0.2%) and the 5-year historical average of 4.2%.