The Baidu, Inc. (BIDU) gross profit margin is 50.0%, compared to the industry median of 69.7% and the 5-year historical average of 48.9%.
The Baidu, Inc. (BIDU) operating income margin is 18.1%, compared to the industry median of 1.7%) and the 5-year historical average of 13.6%.
The Baidu, Inc. (BIDU) Free Cash Flow margin is 10.8%, compared to the industry median of 15.1% and the 5-year historical average of 17.0%.
The Baidu, Inc. (BIDU) earnings quality is 91.4%, compared to the industry median of 86.7% and the 5-year historical average of 198.4%.