	Dec'20	Dec'21	Dec'22	Dec'23	Dec'24
Revenue % growth	228.9 0.0%	484.9 111.8%	666.7 37.5%	804.0 20.6%	1,300.2 61.7%
Cost of Goods Sold (COGS)	55.0	72.6	104.8	111.0	123.6
Gross Profit % margin	173.9 76.0%	412.4 85.0%	561.9 84.3%	693.0 86.2%	1,176.6 90.5%
Operating Expenses	233.0	539.9	719.8	833.2	1,737.2
Research & Development Expenses (R&D)	117.5	257.3	365.2	438.3	935.2
Selling, General & Administrative Expenses (SG&A)	118.9	282.6	368.9	394.8	802.0
Operating Income % margin	(62.6) (27.3%)	(127.2) (26.2%)	(172.2) (25.8%)	(140.2) (17.4%)	(560.6) (43.1%)
Interest Income	0.0	0.0	0.0	0.0	0.0
Interest Expense	0.0	0.0	0.0	0.0	0.0
Pre-tax Income	(59.1)	(127.6)	(157.9)	(87.0)	(485.2)
Income Tax % effective tax rate	0.1 (0.2%)	0.3 (0.3%)	0.6 (0.4%)	3.8 (4.4%)	(0.9) 0.2%
Net Income % margin	(59.2) (25.9%)	(127.9) (26.4%)	(158.6) (23.8%)	(90.8) (11.3%)	(484.3) (37.2%)
EPS	(0.61)	(1.24)	(1.38)	(0.77)	(3.33)
Diluted EPS	(0.61)	(1.24)	(1.38)	(0.77)	(3.33)
EBITDA % margin	(60.6) (26.5%)	(124.4) (25.7%)	(164.2) (24.6%)	(126.5) (15.7%)	(560.6) (43.1%)

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FAQ

1) What is Reddit, Inc.'s Rule of 40 (EBIT margin)?

As of today, Microsoft Corp's last 12-month Rule of 40 (EBIT margin) is 18.6%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Rule of 40 (EBIT margin) for Reddit, Inc. have been 44.6% over the past three years, and 33.4% over the past five years.

2) Is Reddit, Inc.'s Rule of 40 (EBIT margin) Good?

As of today, Reddit, Inc.'s Rule of 40 (EBIT margin) is 18.6%, which is higher than industry median of (6.3%). It indicates that Reddit, Inc.'s Rule of 40 (EBIT margin) is Good.

3) How does Reddit, Inc.'s Rule of 40 (EBIT margin) compare to its peers?

As of today, Reddit, Inc.'s Rule of 40 (EBIT margin) is 18.6%, which is lower than peer median of 24.1%. The list of peers includes META, GOOG, TME, SPOT, PINS, DASH, BIDU, TWLO, Z, SNAP.