BIDU
Baidu, Inc. (BIDU)
Last Price$95.91.4%
Market Cap$33.3B
LTM Return on Assets (ROA)
3.8%
5Y avg
3.7%
Internet Content & Information industry median
(3.2%)
Stock quality & Intrinsic value
6/10
2.8% undervalued

Baidu, Inc. Return on Assets (ROA)

Annual
Quarterly
LTM
Industry median
Company stand-alone
BIDU
Communication Services
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Dec'05Dec'06Dec'07Dec'08Dec'09Dec'10Dec'11Dec'12Dec'13Dec'14Dec'15Dec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24
Return on Assets (ROA)
(1.3%)
21.5%
29.1%
9.2%
20.8%
41.0%
38.5%
30.1%
17.8%
14.3%
26.2%
7.0%
8.4%
8.2%
(0.8%)
6.0%
2.1%
2.0%
5.4%
5.7%
BIDU
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Baidu, Inc. (BIDU) Return on Assets (ROA) comparison analysis

BIDU key stats

USD
CNY
Millions
Billions
Annual
Quarterly
Trailing
Key stats
Income statement
Balance sheet
Cash Flow Statement
Valuation
Ratios
Per share
Per employee
Dividends & Yields
Dec'05Dec'06Dec'07Dec'08Dec'09Dec'10Dec'11Dec'12Dec'13Dec'14Dec'15Dec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24
% growth
5.0
(65.1%)
105.2
2,021.4%
229.0
117.7%
458.6
100.3%
649.8
41.7%
1,168.8
79.9%
2,243.1
91.9%
3,533.9
57.5%
5,192.2
46.9%
7,959.8
53.3%
10,562.9
32.7%
10,626.4
0.6%
12,549.6
18.1%
15,479.9
23.4%
15,551.0
0.5%
15,524.4
(0.2%)
19,294.9
24.3%
18,410.9
(4.6%)
19,017.1
3.3%
18,502.8
(2.7%)
Cost of Goods Sold (COGS)2.830.884.7165.7236.1317.4602.81,021.61,864.73,064.64,369.25,313.86,372.17,831.69,099.37,997.29,967.99,517.79,188.19,187.4
% margin
2.2
44.2%
74.4
70.7%
144.3
63.0%
292.9
63.9%
413.6
63.7%
851.4
72.8%
1,640.3
73.1%
2,512.2
71.1%
3,327.6
64.1%
4,895.3
61.5%
6,193.7
58.6%
5,312.5
50.0%
6,177.5
49.2%
7,648.3
49.4%
6,451.7
41.5%
7,527.2
48.5%
9,327.0
48.3%
8,893.2
48.3%
9,829.0
51.7%
9,315.4
50.3%
Operating Expenses3.341.472.4135.7179.2266.8468.3761.41,508.42,817.64,336.53,798.93,855.65,297.85,538.65,448.07,696.96,524.66,741.06,359.1
Research & Development Expenses (R&D)0.69.918.541.061.7106.0206.4365.1667.51,132.81,619.21,528.91,913.02,387.12,656.12,829.13,865.13,470.83,418.03,076.2
Selling, General & Administrative Expenses (SG&A)2.731.454.094.6117.5160.8261.9396.3840.91,684.72,717.32,270.01,942.62,910.72,882.52,618.93,831.83,053.83,323.03,282.9
(1.1)
(22.9%)
33.0
31.4%
71.8
31.4%
157.3
34.3%
234.5
36.1%
584.6
50.0%
1,172.0
52.2%
1,750.8
49.5%
1,819.1
35.0%
2,077.7
26.1%
1,857.2
17.6%
1,513.6
14.2%
2,321.9
18.5%
2,350.5
15.2%
(2,821.0)
(18.1%)
(1,214.1)
(7.8%)
(1,311.2)
(6.8%)
(829.9)
(4.5%)
3,088.0
16.2%
2,956.3
16.0%
Interest Income1.75.36.46.84.89.951.9137.3212.7323.4375.9352.7466.7673.7877.4776.8860.3929.71,131.60.0
Interest Expense0.00.00.00.00.00.00.017.172.7102.0165.7174.4239.0285.0428.5449.9530.2433.6458.90.0
Pre-tax Income(1.1)38.880.9166.9245.9599.71,208.01,895.61,980.62,348.86,031.82,185.43,149.34,135.7(49.2)3,347.81,670.51,505.33,560.23,978.1
% effective tax rate
(0.1)
4.6%
1.5
4.0%
(1.7)
(2.1%)
16.6
10.0%
28.9
11.8%
79.2
13.2%
183.9
15.2%
249.4
13.2%
297.3
15.0%
362.1
15.4%
871.1
14.4%
438.9
20.1%
443.2
14.1%
717.9
17.4%
282.0
(572.9%)
589.2
17.6%
493.9
29.6%
383.8
25.5%
515.6
14.5%
618.1
15.5%
% margin
(1.1)
(21.9%)
37.9
36.0%
82.6
36.1%
150.3
32.8%
217.0
33.4%
520.6
44.5%
1,026.9
45.8%
1,656.5
46.9%
1,709.8
32.9%
2,139.9
26.9%
5,356.8
50.7%
1,752.1
16.5%
2,708.1
21.6%
4,173.2
27.0%
(331.3)
(2.1%)
3,258.2
21.0%
1,176.5
6.1%
1,125.3
6.1%
2,870.3
15.1%
3,302.4
17.8%
EPS(0.00)0.010.030.050.080.190.370.590.610.761.920.630.981.50(0.12)1.190.430.401.371.15
Diluted EPS(0.00)0.010.030.050.080.190.370.590.610.761.910.630.971.49(0.12)1.180.420.401.101.15
% margin
8.5
171.6%
172.9
164.4%
95.6
41.7%
275.6
60.1%
280.8
43.2%
670.2
57.3%
1,357.6
60.5%
1,913.4
54.1%
2,061.1
39.7%
2,438.5
30.6%
6,168.6
58.4%
2,767.9
26.0%
4,341.4
34.6%
4,439.2
28.7%
3,584.4
23.0%
2,079.1
13.4%
2,185.2
11.3%
2,159.9
11.7%
5,162.0
27.1%
4,996.5
27.0%

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FAQ

1) What is Baidu, Inc.'s Return on Assets (ROA)?

As of today, Microsoft Corp's last 12-month Return on Assets (ROA) is 3.8%, based on the financial report for Dec 31, 2024 (Q4’2024). The average annual Return on Assets (ROA) for Baidu, Inc. have been 3.2% over the past three years, and 3.9% over the past five years.

2) Is Baidu, Inc.'s Return on Assets (ROA) Good?

As of today, Baidu, Inc.'s Return on Assets (ROA) is 3.8%, which is higher than industry median of (3.2%). It indicates that Baidu, Inc.'s Return on Assets (ROA) is Good.

3) How does Baidu, Inc.'s Return on Assets (ROA) compare to its peers?

As of today, Baidu, Inc.'s Return on Assets (ROA) is 3.8%, which is higher than peer median of 3.3%. The list of peers includes PINS, META, GOOG, SPOT, TME, DASH, TWLO, Z, SNAP, RDDT.